Frost & Sullivan Lauds Limelight for its Expansive Product
Innovation and Capability, Beyond the Scope of a Traditional Online
Video Platform
MOUNTAIN VIEW, Calif.,
Jan. 17, 2013 /PRNewswire/ -- Based
on its recent analysis of the online video platforms (OVP) market,
Frost & Sullivan recognizes Limelight Networks, Inc. with the
2012 Global Frost & Sullivan Award for Product Line Strategy.
Limelight Networks is the only OVP vendor with its own native
content delivery network (CDN), which enables it to create
single-source online video management package solutions that no
other vendor can similarly offer. Limelight provides
multi-platform, cross-functional management tools such as pervasive
workflow, content policies and reporting solutions that are fully
native and consistent.
Limelight also owns a Web content management (WCM) solution and
has the ability to package and deliver multiple forms for rich
media content on a global scale. Its freedom to create flexible,
scalable, and capable digital media management solutions around its
core products (WCM, OVP, CDN) has widened its reach across the
ever-expanding digital video management value chain.
"Limelight's semantic online video analytics program is designed
to capture unstructured data from within a video stream, create a
map of that video, and identify the concepts and objects within the
video, independent of angle, movement, and size, which allows for
unique identification and contextual search," said Frost &
Sullivan Senior Analyst, Loren
Johnson. "This type of solution is game-changing for the
online video market, as it can both protect content rights and
build effective data capabilities that power advanced search and
recommendation engines. Such online video analytics engines have
become an indispensable part of the online video management value
chain."
Premium, fee-based access and advertising-supported content is
powering the monetization of online video, while commercial
publishers are simultaneously driving market improvements in
quality and ensured delivery. Long-form content—movies and
television shows, education and corporate messaging—is also
becoming increasingly common and popular. In this environment,
Limelight stands to gain considerable market share because the
company has the reach and depth of video management solution
offerings to make the most of these global trends.
Importantly, Limelight Networks offers a differentiated solution
in a homogenous market. Limelight bundles every sale with OVP and
CDN services, and as it is a combined solution, buyers have to deal
with just one service agreement. Furthermore, a single service
agreement can ensure steady costs, reliable management, and
consistent message delivery anywhere across the world.
Frost & Sullivan ranks Limelight as the sixth-largest OVP
market vendor in 2012. As the OVP market continues to grow,
Limelight is well-positioned to accelerate its growth more
consistently than the majority of its competitors – including
several of the largest vendors. As is typical in emerging
technology markets, over time, market demands for complete yet
streamlined solutions will shape the way vendors design and deliver
their services in the future. Today, the separation of online video
management from online video delivery is an escalating issue. By
resolving this challenge of separation of duties, the company has
given itself a launch pad to pursue the development of additional
features, functionality, security and scalability.
"As key market segments continually migrate toward one-stop-shop
solutions, Limelight continues to grow its capacity and is
well-poised to capture this premium segment," noted Johnson. "Frost
& Sullivan expects Limelight's video platform to grow faster
than the overall OVP marketplace over the next five years."
Frost & Sullivan Best Practices Awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis and extensive secondary research to identify best
practices in the industry.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq: LLNW) is a global leader in
Digital Presence Management. Limelight's Orchestrate Digital
Presence Platform is an integrated suite of cloud-based Software as
a Service (SaaS) applications, which allows organizations to
optimize all aspects of their online digital presence across Web,
mobile, social, and large-screen channels. Orchestrate leverages
Limelight's scalable, high-performance global network to offer
advanced features for: Web content management; website
personalization; content targeting; online video publishing; mobile
enablement and monetization; content delivery; transcoding; and
cloud storage— combined with social media integration and powerful
analytics. Limelight's team of digital presence experts helps
organizations streamline processes and optimize business results
across all customer interaction channels to deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance their customer relationships—all while reducing costs.
For more information, please visit www.limelight.com, and be sure
to follow us on Twitter at www.twitter.com/llnw.
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SOURCE Frost & Sullivan