Limelight Networks (Nasdaq:LLNW), a leader in digital presence
management, today announced the next generation of its
award-winning Limelight Orchestrate™ ("Orchestrate") Digital
Presence Platform. Orchestrate V2.0 offers new and enhanced
capabilities designed to help organizations better engage digital
audiences. The release includes a broad range of innovations that
assist Limelight customers in leveraging video, rich media, web,
and social content to create consistent and compelling digital
experiences across channels, devices, and geographies.
"Whether their goal is driving revenue, increasing consumption,
or influencing opinions; organizations today increasingly recognize
the value of delivering an excellent digital experience," stated
Robert Lento, Limelight CEO. "The Orchestrate Platform is the
first digital presence platform to be fully integrated with a
massively provisioned global network to ensure optimal user
experience anywhere in the world."
"The Orchestrate platform offers customers the ability to
leverage the power of video without compromising the essential
insight necessary to deliver a personalized, optimized experience
for their audience across all digital touch points," said Scott
Liewehr, president of Digital Clarity Group. "This is a very
compelling value proposition and a unique offering in the market
today."
"We now know that rich media more quickly engages digital
audiences," Lento continued. "Orchestrate, coupled with
Limelight's extensive experience in video management and delivery,
enables our customers to quickly add rich media content to their
digital presence – short-circuiting the time to audience engagement
and increasing the value of the digital relationship."
Democratizing Digital Presence Management: Introducing
the Limelight Digital Presence Platform Architecture
The Orchestrate Platform today offers a set of services designed
to enable organizations of all types and sizes to reach a level of
digital presence maturity that only the largest and most
sophisticated digital marketing organizations could achieve in the
past. By taking an architectural approach and creating an
integrated, yet flexible and extensible platform, Limelight offers
every organization the opportunity to generate revenue, drive
content consumption, and create affinity, loyalty, and advocacy by
developing long lasting relationships with their digital
audiences. An extensive white paper describing the need for an
effective digital presence, and documenting the Orchestrate Digital
Presence Architecture is available at www.limelight.com/DP2A.
"As an international company, Nintendo of Europe touches
customers in 22 countries, through a variety of consoles and games.
To inform and update our customers, we need a powerful set of tools
to deliver a consistent and consistently superior experience on our
websites," said Enis Sari, manager online service team, European
Online & CRM, Nintendo Europe. "When Nintendo began evaluating
potential solutions, we chose the Limelight Orchestrate platform.
Our goal is closely aligned with the Limelight vision -- by
integrating video with content delivery, Orchestrate 2.0 provides a
seamless experience for our customers. This is exactly what we need
to stay competitive long term."
Orchestrate Services
Orchestrate Services, whether purchased separately or as
integrated solutions, leverage Limelight's massively provisioned,
highly scalable, high performance global
network. Additionally, Orchestrate provides built-in rating
and commenting capabilities unified across video and other digital
content, providing a centralized system to evaluate audience
engagement levels, enabling better decision-making, more dynamic
presentation, and improved ROI.
Orchestrate Services available today:
Orchestrate Content Management is a cloud-based
SaaS solution for creating, publishing, and managing content for
global audiences.
Orchestrate Video is a platform for
distribution of online video to media devices everywhere.
Orchestrate Performance combines browser and
network level technologies to speed delivery across devices, from
the cloud to users worldwide. It scales to changing traffic
patterns – allowing customers to respond to sudden spikes in
traffic without additional infrastructure.
Orchestrate Content Delivery is a massively
provisioned global network that combines services, architecture,
and infrastructure to move content from cloud to customer.
Orchestrate Cloud Storage is a policy-based
storage service with more than 30 ingest points around the globe.
Configurable policies allow customers to set business rules for
global upload, transformation, placement, availability, and
delivery of content.
Orchestrate Insight provides end-to-end insight
of the online behavior of digital audiences. Customers can quickly
analyze data from all online channels and data sources, leveraging
high-performance, real-time analytics.
Details of Today's Announcement
Today, Limelight is announcing specific Orchestrate V2.0
enhancements that dramatically improve the user experience
including:
Better Integration
- Industry-first integration of Video, Content Delivery and Cloud
Storage in one platform, from one vendor, makes concepts like TV
Everywhere, live to mobile, and multi-screen content delivery
easy.
- Integration of Content Management with Video offers a unified
solution across all content types.
- Expansive API library and developer tools offer faster testing
and deployment of integrations with existing CMS, CDN, advertising,
and marketing automation platforms.
- One-click automated SEO tagging ensures users more easily find
your valuable content.
Improved Performance
- 'Zero-time-to-publish' in Orchestrate Video enables playback
immediately after a file has uploaded. This means breaking news or
announcements can be communicated almost instantaneously. Available
Q3 2013.
- Enhanced live stream functionality provides unmatched
management and performance for large, global, live stream events,
including live-to-mobile.
- Storage and replication of digital content around the globe,
via an integrated cloud storage infrastructure, results in
consistently faster rich media delivery on any device.
- Orchestrate Video implemented with Google's Widevine
multiplatform DRM provides additional protection for playback of
video on devices. Limelight is a Widevine certified implementation
partner (CWIP). Available Q3 2013.
- Easily accommodates mobile devices by publishing a single
stream that is automatically formatted for playback on any
platform.
Global Reach
- The video dashboard UI is available in Japanese, Brazilian
Portuguese, Korean, French, and Spanish.
- Customized policies control access and delivery of content
around the globe, including geo-blocking.
Better Insight
- Detailed user access data, geographic location, and connection
type result in better personalization of content delivery and
security features.
- Provides real-time and historical analysis for live events by
region, format, bitrate, total viewers, peak concurrent viewers,
and average minutes viewed per viewer.
For more specific information please contact your Limelight
Account Manager or call us at (866)-200-5463.
Enhancing an Award-Winning, World Class
Platform
Recognized for having one of the most advanced digital presence
management and delivery platforms in the world, Orchestrate extends
Limelight's leadership in the digital space. Named a Strong
Performer in The Forrester Wave™: Online Video Platforms Q1 2013
Forrester Wave Report, a Frost & Sullivan 2012 Global Product
Line Strategy award winner Frost OVP Award, and a 2013 Webby Award
Honoree Webby Award, Limelight has built a reputation for enabling
its customers to deliver a truly differentiated audience
experience.
To learn more about digital presence, and better understand how
Limelight can help organizations better engage digital audiences
please visit www.limelight.com.
About Limelight
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. The Limelight Orchestrate™
Digital Presence Platform offers an integrated set of cloud-based
Software as a Service (SaaS) applications, which allows
organizations to optimize all aspects of their online digital
presence across Web, mobile, social, and large screen
channels. Orchestrate leverages Limelight's scalable,
high-performance global network to offer advanced features for: Web
content management; website personalization; content targeting;
online video publishing; mobile enablement and monetization;
content delivery; transcoding; and cloud storage – combined with
social media integration and powerful analytics. Limelight's
team of digital presence experts helps organizations streamline
processes and optimize business results across all customer
interaction channels to deliver exceptional multi-screen
experiences, improve brand awareness, drive revenue, and enhance
their customer relationships – all while reducing costs. For
more information, please visit www.limelight.com.
CONTACT: Media contact:
Chris Drago
510-984-6321
limelight@bhavacom.com
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