TEMPE, Ariz., Aug. 6, 2013 /PRNewswire/ -- Limelight
Networks (Nasdaq:LLNW), a leader in digital presence management,
today announced the results of a global survey that provides
insight into the greatest operational challenges and business
impacts of online video. The survey shows online video is
critical to retaining and growing relationships with existing
customers, and to converting prospects into new customers. In
addition, the primary challenge to effectively publishing online
video is managing and distributing high-performance video across
multiple mobile devices.
Conducted in July 2013 by
TechValidate, an independent research organization, the Limelight
Video survey explored the importance of video in engaging
audiences, how companies plan to use video content in the next 12
months, the organizational benefits of online video, and the
importance of analytical reporting related to video use.
The results of this study indicate that:
Operational Challenges
- Support for Multiple Devices
- The top concern of respondents (77 percent) was distributing
content across multiple types of devices (Source:
TechValidate. TVID: 08B-E83-D7A)
- Formatting Content for Mobile Devices
- Sixty-nine percent of respondents cited the ability to
effectively format content for mobile devices as a top operational
challenge (Source: TechValidate. TVID: 8FC-CC7-0BD)
- Support for Video-On-Demand and Live Streaming
- Fifty-three percent cited the ability to support
video-on-demand or live streaming as a primary issue. (Source:
TechValidate. TVID: 8FC-CC7-0BD)
- Performance and Reliability
- The majority of respondents identified performance and
reliability as extremely important when choosing a solution.
(Source: TechValidate. TVID: 127-A5A-D6D)
Impact of Engaging Customers
- Eighty-one percent described video as extremely or very
important in engaging customers. (Source: TechValidate. TVID:
4AE-76C-395)
- Thirty-five percent of respondents cited retaining and growing
their subscriber base as the primary purpose for using video to
engage with customers. (Source: TechValidate. TVID:
8E9-E0C-572)
- Twenty-eight percent said they use video to help convert
prospects into customers. (Source: TechValidate. TVID:
8E9-E0C-572)
Benefits of Online Video
- Eighty-one percent stated that video allowed deeper engagement
with audiences. (Source: TechValidate. TVID:
BA0-49C-858)
- Seventy-two percent agreed that video helped them deliver
messages more clearly and efficiently to target customers.
(Source: TechValidate. TVID: BA0-49C-858)
Importance of Analytical Reporting
- Eighty-five percent of respondents stated that analytical
reporting on metrics like viewer geography, viewer duration and
integration with an analytics tool of choice is an important
business differentiator. (Source: TechValidate. TVID:
012-FBB-72E)
"The results of the survey validate that online video is one of
the most powerful ways to engage audiences today," said
Kirby Wadsworth, chief marketing
officer, Limelight Networks. "Yet enterprises are concerned
that video can be expensive to manage and store, time-consuming to
upload and distribute, and costly to adapt effectively to the ever
changing landscape of mobile devices. Further, it can be
daunting to assess and analyze the usage and impact of online
video. Thankfully, customers choosing the Limelight
OrchestrateTM platform can reduce the complexity and
cost of managing online video, while optimizing audience engagement
by ensuring an awesome video experience."
Please visit the Limelight website for a more in-depth feature
tour of the Limelight Orchestrate Video.
About Limelight
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. The Limelight Orchestrate™
("Orchestrate") Digital Presence Platform offers an integrated set
of cloud-based Software as a Service (SaaS) applications, which
allows organizations to optimize all aspects of their online
digital presence across Web, mobile, social, and large screen
channels. The Orchestrate platform leverages Limelight's
scalable, high-performance global network to offer advanced
features for: web content management; website personalization;
content targeting; online video publishing; mobile enablement and
monetization; content delivery; transcoding; and cloud storage —
combined with social media integration and powerful analytics.
Limelight's team of digital presence experts helps organizations
streamline processes and optimize business results across all
customer interaction channels to deliver exceptional multi-screen
experiences, improve brand awareness, drive revenue, and enhance
their customer relationships — all while reducing costs. For more
information, please visit www.limelight.com, and be sure to follow
us on Twitter at www.twitter.com/llnw.
About TechValidate
TechValidate is a trusted third-party research organization
that directly interfaces with business and technology end users to
collect and validate information about their deployments. More
information is available at www.techvalidate.com.
For press inquiries contact:
Amy Peterson
famaPR on behalf of Limelight Networks
617-986-5026
limelight@famapr.com
Source: Limelight Networks
SOURCE Limelight Networks