Limelight Networks Expands Presence in India
12 Agosto 2013 - 4:30AM
Limelight Networks (Nasdaq:LLNW), a leader in digital presence
management, today announced that it is expanding its presence in
India with a new point of presence in Mumbai. The company will also
begin selling its Limelight OrchestrateTM ("Orchestrate") Digital
Presence Platform in the country.
India continues to emerge as an important market for Limelight's
services. According to a new report from the Internet and Mobile
Association of India (IAMAI), digital media consumption continues
to grow as the country increasingly expands access to mobile
devices and internet connectivity. Likewise, a recent comScore
report determined that the total online video audience in India has
grown 74 percent to a total of 54 million viewers. As consumers
continue to embrace these technologies, businesses, publishers and
media companies increasingly recognize the importance of optimizing
the delivery and performance of digital content.
Released in the U.S. and other markets earlier this year,
Limelight will expand the availability of its Orchestrate v 2.0
platform to India. The Limelight Orchestrate Platform offers a set
of services designed to enable organizations of all types and sizes
to reach a level of digital presence maturity that only the largest
and most sophisticated digital marketing organizations could
achieve in the past. By taking an architectural approach and
creating an integrated, yet flexible and extensible platform,
Limelight offers every organization the opportunity to generate
revenue, drive content consumption and create affinity, loyalty,
and advocacy by developing long lasting relationships with their
digital audiences.
Punjab Kesari Group, a leading online and offline newspaper
group in India, is using Limelight's Orchestrate Platform to create
a broader digital presence and monetize its digital assets by
seamlessly delivering video across the world to various mobile
devices, without compromising the performance or quality for
readers.
"We used to serve five million page views per month and were
held back by slow delivery speeds since all of our content was
being served from India. After we implemented Limelight
Orchestrate, our page views increased to 20 million page views per
month," said Abhijay Chopra, Director, Punjab Kesari Group. "Since
using Limelight's services, our site traffic has grown by 30% month
by month, and our number of video views has increased
exponentially."
Andy Clark, Limelight's group vice president of APAC said,
"India is an increasingly growing market for us. There is a high
demand for services that improve the quality and presence of data
across networks, as well as a real need to reduce the latency
issues that have plagued businesses here for years. With the
addition of our Orchestrate platform we will empower companies to
better engage with their digital audiences and monetize their
digital assets. Overall, we're excited about the growth potential
and expanding our presence to these key markets in India."
About Limelight
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. The Limelight OrchestrateTM
("Orchestrate") Digital Presence Management Platform is an
integrated suite of cloud-based Software as a Service (SaaS) and
Infrastructure as a Service (IaaS) applications and services that
allow organizations to optimize all aspects of their online digital
presence across web, mobile, social, and large screen channels. The
Orchestrate Platform leverages Limelight's scalable,
high-performance global network to offer advanced features for:
content delivery; website personalization; content targeting;
online video publishing; mobile enablement and monetization; web
content management; transcoding; and cloud storage – combined with
social media integration and powerful analytics. Limelight's team
of digital presence experts help organizations streamline processes
and optimize business results across all customer interaction
channels to deliver exceptional multi-screen experiences, improve
brand awareness, drive revenue, and enhance their customer
relationships – all while reducing costs. For more information,
please visit www.limelight.com, and be sure to follow us on Twitter
at www.twitter.com/llnw.
Source: Limelight Networks
CONTACT: For press inquiries contact:
Amy Peterson
famaPR on behalf of Limelight Networks
617-986-5026
limelight@famapr.com
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