New Survey Finds Website Performance a Top Business Priority
20 Novembre 2013 - 3:05PM
Ability to Deliver a Consistent User Experience
Across the Globe is a Key Challenge
TEMPE, Ariz., Nov. 20, 2013 (GLOBE NEWSWIRE) --
Limelight Networks (Nasdaq:LLNW), a leader in digital presence
management, today announced the results of a global survey that
provides insight into the greatest operational challenges and
business impact of content delivery performance. Based on responses
from over 230 Limelight OrchestrateTM
("Orchestrate") Platform customers, the survey shows that sixty-two
percent of companies view high performance delivery of content as
one of their highest priorities for businesses today.
Conducted in the fall of 2013 by TechValidate, an
independent research organization, the survey explored the primary
reasons for addressing web performance challenges, the importance
of web performance, and the most significant operational challenges
to delivering effective web performance.
Below are the key findings from the survey.
Operational
Challenges
-- Top Challenges (Source: TechValidate. TVID:
4D6-660-824)
- Thirty-nine percent of respondents cited the
inability to deliver a consistent user experience across the globe
as a top operational challenge.
- Thirty-seven percent cited slow application load
times.
- Thirty-four percent cited buffering of video
content.
-- Solving Operational Issues
- When asked the most difficult challenge to solve
when a company has an operational issue with web performance,
thirty-five percent cited analyzing root cause, while twenty-five
percent said detecting where an issue first manifests itself was
their top issue. (Source: TechValidate. TVID: 878-FF8-13D)
-- Unplanned Traffic Spikes
- Forty-six percent of respondents said that they
experience unplanned network or web traffic spikes at least twice a
year. Half of those companies expect this to happen many times a
year. (Source: TechValidate. TVID: 532-D9A-120)
-- Solution Criteria
- Eighty-four percent cited reliability as the most
important criteria for web performance solutions, while sixty-one
percent said that speed is the most important
criteria. (Source: TechValidate. TVID: 926-2DE-894)
Business
Drivers
-- Forty-eight percent of respondents stated that
their primary reason for addressing the web performance challenge
is to retain and grow the customer base, while twenty-five percent
cited increasing visitor engagement with content as the primary
driver. (Source: TechValidate. TVID: 243-3C9-512)
-- Fifty-eight percent of customers said that
maintaining high levels of audience engagement with support for
video and rich media is a top business need for high performance
websites. (Source: TechValidate. TVID: FD6-9D5-81F)
Impact of
Mobile
-- When asked about the importance of mobile
device access to websites and web applications, seventy-four
percent described it as either extremely or very significant,
because much of their content is directed to mobile users. (Source:
TechValidate. TVID: 32F-B4E-943)
-- Fifty-two percent of respondents said that
consistent access to websites from any end user device was a key
requirement for effective web performance. (Source: TechValidate.
TVID: FD6-9D5-81F)
"The results of this survey illustrate why we
focused on web performance and acceleration in the most recent
update to our Limelight Orchestrate suite," said Kirby Wadsworth,
chief marketing officer, Limelight Networks. "It's clear that
effectively engaging digital audiences through consistent high
performance digital experiences across channels, devices, and
geographies is top of mind, and a key reason these customers chose
the Orchestrate platform to address challenges presented by
increased and erratic content consumption, and the need to support
an ever-expanding ecosystem of mobile devices."
About Limelight
Limelight Networks (Nasdaq:LLNW), a global
leader in Digital Presence Management and Delivery, empowers
customers to better engage digital audiences by enabling them to
create, manage and deliver digital content on any device, anywhere
in the world. The company's award winning Limelight
Orchestrate(TM) platform includes an integrated suite of content
delivery technology and services that helps organizations deliver
exceptional multi-screen experiences, improve brand awareness,
drive revenue and enhance customer relationships - all while
reducing costs. For more information, please
visit www.limelight.com, read our blog and be sure to
follow us on Twitter at www.twitter.com/llnw.
About TechValidate
TechValidate is a trusted third-party
research organization that directly interfaces with business and
technology end users to collect and validate information about
their deployments. More information is available
at www.techvalidate.com.
CONTACT: For press inquiries contact:
Ted Weismann
famaPR on behalf of Limelight Networks
617-986-5009
limelight@famapr.com
This
announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the
information contained therein.
Source: Limelight Networks, Inc. via Thomson Reuters
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