New Book – Recommend This! – Helps Organizations Optimize Digital Experiences
05 Marzo 2014 - 3:05PM
Business Wire
Limelight Networks’ Kirby Wadsworth and Jason
Thibeault offer practical advice on improving engagement with
digital audiences
Limelight Networks (NASDAQ:LLNW) CMO Kirby Wadsworth and Senior
Director of Marketing Strategy Jason Thibeault today launched a new
book: Recommend This! Delivering Digital Experiences that People
Want to Share (Wiley). The book offers help for organizations
seeking to drive better online audience engagement. The authors
outline a set of simple, crisp and actionable steps that
organizations can take to create and strengthen prospect and
customer relationships at scale using digital technologies. The
book also offers a clear method for quantifying the value of those
relationships.
Recommend This! provides the insights organizations need to
improve digital audience experiences. With digital now becoming the
first stop on a buyer’s journey, Wadsworth and Thibeault’s book
offers a guide on how to increase audience size and value by
focusing on relationships as a means to a successful business
strategy. Leveraging their experience working with Limelight
customers to deliver exceptional digital experiences that result in
better engagement with digital audiences, the authors provide
guidelines on how to use digital strategies to capture a buyer’s
attention, build trust and begin two-way conversations that lead to
long term relationships.
“One of the biggest challenges businesses face today is getting
and keeping the attention of digital audiences, and the way to do
that is to build long term personal human relationships with
prospects, clients, subscribers, viewers and anyone else the
organization interacts with online,” said Wadsworth. “Recommend
This! provides an easy to digest guide to driving business results
today.”
One of the concepts explored in the book is measuring and
optimizing the relationship value of each individual, and thus
maximizing the positive value of the organization’s entire
relationship network. “Understanding the value of a digital
relationship can be complex, which is why we developed the Relawatt
barometer to make it easier for organizations to determine which
relationships they should invest in, and which people in a network
have the most 'potential energy' to have a meaningful impact on a
business,” Thibeault said.
Limelight Networks provides cloud services that ensure that
digital content such as websites, applications, videos, songs,
movies, software, games and more is delivered with exceptional
quality and performance to any device, ensuring organizations of
all types optimize and deliver exceptional digital experiences to
their audiences worldwide.
Recommend This! is available now from Amazon.com, Barnes and
Noble, and iTunes. For more information, visit
www.recommendthisbook.com
About Limelight
Limelight Networks (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage digital
audiences by enabling them to manage and deliver digital content on
any device, anywhere in the world. The company's award winning
Limelight Orchestrate™ platform includes an integrated suite of
content delivery technology and services that helps organizations
deliver exceptional multi-screen experiences, improve brand
awareness, drive revenue and enhance customer relationships — all
while reducing costs. For more information, please visit
www.limelight.com, read our blog, and be sure to follow us on
Twitter at www.twitter.com/llnw.
famaPR on behalf of Limelight NetworksAmy Peterson,
617-986-5026limelight@famapr.com
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