Limelight Helps Costume SuperCenter Speed Dynamic Content to Its Global Audience
07 Ottobre 2014 - 3:29PM
Business Wire
Proven leader in website acceleration chosen
to improve global performance for leading e-tailer
Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW) a global
leader in digital content delivery, today announced that Costume
SuperCenter has deployed Limelight OrchestrateTM (“Orchestrate”)
Content Delivery, Cloud Storage and Performance services to enhance
the performance, reliability and visitor experience of its website.
Costume SuperCenter chose Limelight after evaluating four vendors
on web performance and dynamic content acceleration.
Costume SuperCenter, based in Edison New Jersey, is a leading
e-tailer for costumes, party supplies and accessories. They are
dedicated to making the costume shopping experience satisfying,
fun, safe, and easy. The company’s e-tail website must effectively
engage their digital audience with consistent high performance,
reliability, and global reach. Any latency or downtime could harm
the business. After careful assessment, they chose the Orchestrate
Performance and Cloud Storage services to ensure consistent high
performance, particularly for their dynamic content.
“It is not acceptable for our content to load slowly or for the
site to go offline, so we needed to be assured that the solution we
chose was highly reliable. In addition, we needed to improve the
response time for dynamic content,” said Michael Sole, manager of
web applications at Costume SuperCenter. “Limelight met and
exceeded these criteria – the increase in our website performance
was dramatic. In addition, the migration process went very well –
there was zero downtime during the transition. It was a seamless
process and transition.”
Since deploying the Orchestrate platform, Costume SuperCenter’s
load time has decreased by more than 30 percent – significantly
improving the end user experience and increasing sales
conversions.
“Costume SuperCenter needs to reach customers around the globe,
with consistent high performance. They realize today’s customer is
increasingly demanding, so any decrease in performance or
availability might affect the bottom line,” said Kirby Wadsworth,
CMO at Limelight. “The choice of the Orchestrate Performance and
Cloud Storage services ensures the highest performance for their
website, particularly for dynamic content. We’re excited to be
working closely with Costume SuperCenter to help them better engage
and grow their online audience, and their overall business.”
For more information on Limelight’s website acceleration
solutions, please click here.
About CostumeSuperCenter.com
In 2005, Steve Mandell, founder of Party City decided to
leverage his expertise in the Halloween costume business to create
a website that makes purchasing costumes simple and convenient. In
the years since, Costume Supercenter has flourished into a leading
e-tailer of costumes, accessories, party supplies and decorations.
Costume SuperCenter specializes in providing the most popular,
trend driven licensed costumes and party supplies for kids and
adults as well as timeless costumes, decor and tableware for all
occasions. Their mission to continually improve user experience and
expand product offerings makes Costume SuperCenter an industry
leader. For more information or to shop, go to
www.costumesupercenter.com.
About Limelight
Limelight Networks (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage digital
audiences by enabling them to manage and deliver digital content on
any device, anywhere in the world. The company’s award winning
Limelight Orchestrate™ platform includes an integrated suite of
content delivery technology and services that helps organizations
deliver exceptional multi-screen experiences, improve brand
awareness, drive revenue, and enhance customer relationships — all
while reducing costs. For more information, please visit
www.limelight.com, read our blog, and be sure to follow us on
Twitter at www.twitter.com/llnw.
For press inquiries contact:famaPR on behalf of Limelight
NetworksTed Weismann, 617-986-5009limelight@famapr.com
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