New Survey Finds Burgeoning Distributed Denial of Service (DDoS) Attacks a Major Risk to Brand Reputation
05 Marzo 2015 - 3:05PM
Business Wire
Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW), a global
leader in digital content delivery, today unveiled results of a
global survey of top security concerns related to the delivery of
digital content. The research shows that nearly half (46 percent)
of respondents are most concerned with the impact of Distributed
Denial of Service (DDoS) attacks on their delivery of digital
content. Additionally, more than half (53 percent) believe their
Content Delivery Network (CDN) provider is the best positioned to
help them detect and mitigate DDoS attacks.
Here are the key findings from the survey.
Cyberattacks on digital content delivery are most
concerning
- The top two cyberattacks worrying
digital content owners are DDoS attacks and unauthorized access to
digital content. Nearly half (46 percent) of respondents cited DDoS
attacks and 27 percent cited unauthorized access as their top
concerns. (TVID: 957-39D-E29)
Cyberattacks present a risk to both business and
reputation
- Seventy six percent of those surveyed
indicate that the delivery of digital content is ‘extremely
important’ to their business. (TVID: 471-F90-61D)
- Thirty-three percent would be concerned
with how their brand’s reputation would be impacted in the
aftermath of a cyberattack. (TVID: 10F-E2E-352)
- Twenty-seven percent would be concerned
with content availability, or a service outage.
CDN plays a key role in detecting and mitigating DDoS
attacks
- More than half (53 percent) of
respondents plan to rely on their CDN provider to handle content
delivery security concerns in the future.
(TVID: 0B3-2FC-2FD)
- Respondents are split on how they are
currently addressing content delivery security. Thirty-one percent
are handling content delivery security in house and the same
percentage is taking a hybrid (cloud and on premise) approach.
(TVID: 73B-725-623)
- Eight percent aren’t addressing content
delivery security at all.
- Respondents cited cost effectiveness
and return-on-investment as their top criteria for selecting
Limelight as their CDN (57 percent). (TVID: AE1-8E0-4AD)
- Respondents also cited:
capacity/ability to handle large spike in demand (38 percent),
network performance (37 percent), availability and reliability of
the network (36 percent), and global reach (29 percent) as
additional criteria.
“This survey highlights the immense pressure on enterprises to
ensure content availability and protect brand reputation as
cyberattacks increase and metastasize,” said Kirby Wadsworth, CMO
at Limelight. “Thousands of attacks occur every day, impacting
brand image, revenue, business viability, and even careers.”
Based on input from over 100 CDN customers, the survey was
conducted in February 2015 by TechValidate, an independent research
organization, and looked at how companies are responding to the
threat of cyberattacks, and the resulting business challenges. To
view the results in their entirety, please click here.
About Limelight
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in
digital content delivery, empowers customers to better engage
digital audiences by enabling them to manage and deliver digital
content on any device, anywhere in the world. The company’s award
winning Limelight Orchestrate™ platform includes an integrated
suite of content delivery technology and services that helps
organizations deliver exceptional multi-screen experiences, improve
brand awareness, drive revenue, and enhance customer relationships
— all while reducing costs. For more information, please
visit www.limelight.com, read our blog, follow us on
Twitter® at www.twitter.com/llnw and be sure to visit
Limelight Connect, our online community.
For press inquiries contact:famaPR on behalf of Limelight
NetworksDeena Kimball, 617-986-5018limelight@famapr.com
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