Limelight Optimizes Delivery for Rightmove
14 Aprile 2015 - 1:00PM
Business Wire
UK’s Number One Property Website Selects
Content Delivery Network Leader to Help Home Hunters Find Their
Happy Online
Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW), a global
leader in digital content delivery, today announced that Rightmove
plc (“Rightmove”) has implemented the Limelight Orchestrate™
(“Orchestrate”) Content Delivery service to expand and optimize the
delivery of high-quality web and mobile real estate content.
Rightmove, the U.K.’s number one property website, is ranked among
the top ten most popular websites in the U.K., with over 50 million
page impressions per day, in excess of one million listed
properties, and more than 2.5 billion active and archived
images.
“Images are critical to give people an idea of what a property
looks like, what kind of features it has, and most importantly, the
ability to picture themselves living in the property,” said Tim
Harding, head of operations at Rightmove. “Limelight delivers the
functionality, scalability, and multi-device delivery capabilities
to support our continued growth. The technical knowledge,
integration support, and overall responsiveness we receive from
Limelight are superb. Everything about the engagement has been fast
and easy, from our initial introduction to the final
implementation.”
As more home hunters turn to online and mobile tools during
their search, delivering quality digital content without latency is
crucial to the real estate sales process. Today, mobile devices
generate more than half of all property detail views on Rightmove,
so selecting a CDN that allowed them to support the myriad of
devices on the market, and varied image sizes, was critical to
accommodating the growing needs of its audience.
The Orchestrate Content Delivery service enables Rightmove to
deliver content on the world’s fastest private network, expediting
the next step in the buying or selling process. The Rightmove app
is available for iPhone, iPad, Android (including Kindle) and
Windows Phone or people can use the mobile site compatible with all
smartphone handsets.
“With the majority of home hunters now searching online, a
property’s interactive and digital assets are a crucial part of the
home buying process,” said Kirby Wadsworth, CMO of Limelight
Networks. “Limelight is proud to be working with Rightmove to
ensure their digital content is rapidly delivered to prospects,
empowering sellers to market, sell, or rent their available
residencies and buyers to find their next home – even while using
mobile devices.”
For more information on the Orchestrate Content Delivery
service, please visit http://www.limelight.com/.
About Rightmove
- Rightmove.co.uk is the UK’s largest
property web site, advertising around 90% of all homes for sale via
estate agents across the UK (Rightmove is not an online estate
agent)
- At any one time, there are over one
million properties for sale or rent on Rightmove, worth around £270
billion
- People in the UK can search for
residential resale, new homes, rentals, commercial and overseas
properties on Rightmove
- Tools and information people can access
on the site include sold prices, property valuation, market trends,
maps, nearby schools, Street View and floor plans
- The Rightmove app is available for
iPhone, iPad, Android (including Kindle) and Windows Phone or
people can use the mobile site compatible with all smartphone
handsets
- For customers, the service is directed
at four key membership groups: estate agents, lettings agents, new
homes developers and overseas home agents
About Limelight
Limelight Networks (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage online
audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s
award winning Limelight Orchestrate™ platform includes an
integrated suite of content delivery technology and services that
helps organizations secure digital content, deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter, Facebook and LinkedIn and be
sure to visit Limelight Connect.
For press enquiries contact:Rightmove:Amy Funston, 0207
087 0605amy.funston@rightmove.co.uk.orLimelight:famaPR on behalf of
Limelight NetworksTed Weismann,
617-986-5009limelight@famapr.com
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