Limelight’s “2015 State of the User Experience” Report Reveals Who Spends the Most Time Online, User Expectations, Habi...
21 Ottobre 2015 - 3:05PM
Business Wire
While Performance is Still Key to a Great Web
Experience, Patience is Growing, Says Annual Study from Global
Digital Content Delivery Leader
What age group is spending the most time online outside of the
office each week? If you said Millennials—think a little older … a
few decades older.
According to the “2015 State of the User Experience” Report
released today by Limelight Networks, Inc.,
(“Limelight”) (Nasdaq:LLNW), a global leader in digital
content delivery, time spent online in the past year has
dramatically increased—with 45 percent of respondents spending more
than 15 hours a week on their laptop, tablet or phone.
Who is the group making up the majority of these power users?
Surprisingly, and possibly counter to popular thought, it’s Baby
Boomers—individuals aged 51-69. More than half (51 percent) are
online 15 hours/week, as opposed to Millennials—individuals aged
18-33—at just 41 percent.
The Mobile Web, Video and the Importance of a Personal
Experience
As the always-connected world continues to expand, so do
expectations for the mobile Web—which now has surpassed desktop Web
usage according to ComScore. Last year, users were asked if they
would be willing to wait longer for a website to load on a mobile
device, versus a laptop or desktop, and 44 percent said they would.
This year, the results are startlingly different—only 35 percent
said they would be willing to wait longer on a mobile device, and
nearly 40 percent expect equally fast-loading sites, regardless of
if the page is accessed from a mobile device or a laptop/desktop.
Clearly, as adoption rates increase, so do expectations for the
mobile web.
Other key findings revealed in the report include:
- Content, not e-commerce, rules the
day: Respondents listed “social media sites,” “reading news
content” and “watching video content” as their top three online
activities, respectively, while “reading news content” was the most
popular in 2014. E-commerce finished in 5th place, behind
researching products online. There is no question -- users are
consuming content more than shopping online.
- Video is key for Millennials:
While social media remains the most popular online activity,
Millennials are spending nearly as much time watching online
video—which is likely to increase as additional video and streaming
options such as live sporting events are made more available.
- Performance is still key to a great
web experience, but surprisingly, patience is an unexpected
virtue: Last year, the majority (52 percent) of participants
listed a high-performing website as their most critical
expectation, with just 41 percent willing to wait more than five
seconds for a website to load. While performance was still critical
in 2015, patience is on the rise for Internet consumption—this
year, 52 percent would wait more than five seconds. Moreover, this
year, 33 percent said they would leave a website to buy a product
from a competitor if the site loaded too slowly, down from 37
percent last year. Additionally, in 2015, 72 percent would be
willing to give the slow-loading site a try in the future, up from
69 percent last year.
- Users want a personalized
experience: Last year, the report stated that the “value of web
experience personalization remains to be seen”—as 37 percent
indicated they did not want a website to remember them from a
previous visit. This year, the results are dramatically different
as just 25 percent don’t want a highly-personalized
experience.
“Ultimately, consumers want more from their online experience,
particularly as the mobile web and video continue their march
toward ubiquity,” said Jason Thibeault, senior director of
marketing strategy at Limelight. “We have more options than
ever—more content, more video, and more shopping. And while
patience has increased slightly, people—whether they are
Millennials, Gen X or Baby Boomers—all expect a personalized,
highly-functioning web experience. If not they will look elsewhere.
With the explosion in content, branded entertainment, video and
e-commerce, the stakes are higher than ever.”
The “State of the User Experience 2015” report is based on a
survey that collected data from 1,302 consumers chosen at random
located in the United States, United Kingdom, Canada and Singapore,
aged 18-69, who spend more than five hours per week online outside
of work. For a complete look, download the report here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely
manage and globally deliver digital content, on any device.
The company’s award winning Limelight Orchestrate™ platform
includes an integrated suite of content delivery technology and
services that helps organizations secure digital content, deliver
exceptional multi-screen experiences, improve brand awareness,
drive revenue, and enhance customer relationships — all while
reducing costs. For more information, please
visit www.limelight.com, read our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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Press Contact:fama PR on behalf of Limelight NetworksEd
Harrison, 617-986-5003limelight@famapr.comorInvestor
Inquiries:ir@limelight.com
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