TEMPE, Arizona, December 18, 2015 /PRNewswire/ --
Video Consumption Continues to Rise
While Consumers' Tolerance of Interruptions and Ads Declines Says
Semi-Annual Study from Global Content Delivery Leader
The shift in consumer online video viewing habits is changing
rapidly, according to the latest survey of more than 1,200
consumers from Limelight Networks, Inc. (Nasdaq: LLNW), a global
leader in digital content delivery.
According to the second semi-annual "The State of Online Video"
report, more than 83 percent of consumers watch on-demand video, an
increase of four percent since April
2015. The percentage of consumers watching four or more
hours of on-demand video a week increased to more than 36 percent
as compared to 30 percent in April
2015.
A growing number of consumers watch on-demand video on their TV,
either through apps on Smart TVs or connected devices such as Roku,
Apple TV, Xbox One or Sony PS4. This creates a challenge for
content providers - ensuring broadcast quality to many devices - as
consumers will abandon an on-demand video if the quality is
poor.
"The world of online video is anything but predictable," said
Jason Thibeault, senior director of
marketing at Limelight. "Even in the few months between our April
and December studies, we have seen a significant shift in how
people choose to consume content. Organizations trying to take
advantage of this changing landscape - from traditional broadcast
to online video - must keep in mind how easily things shift as
operational and business flexibility is paramount to achieving
success."
The report is based on a survey that collected data from 1,271
consumers chosen at random located in the
United States, United
Kingdom, Canada and
Australia, aged 18-69. For a
complete look, download the report here.
Contact:
Christian Fabricius
+49-(0)89-9938-8731