Limelight Helps Arsenal Football Club Update and Engage Millions of Fans Across the Globe
13 Gennaio 2016 - 1:00PM
Business Wire
Leading Content Delivery Network (CDN) Improves
Worldwide Access to Up-to the-Minute Team News
Limelight Networks, Inc. (Nasdaq:LLNW), a global leader in
digital content delivery, today announced that Arsenal Broadband
Ltd has transitioned to the Limelight Orchestrate™ Delivery and
Performance services to bring Arsenal team news as it happens to
100 million fans worldwide.
Avid fans of the popular UK football club frequently visit
Arsenal.com for the latest match results, game schedules and
profiles of their favorite players. With millions of daily page
views, Arsenal needed a platform that could support a consistent
and engaging digital experience on Arsenal.com. To add to the
challenge, they also needed to be ready, without notice, for spikes
in traffic that occur during the football transfer window or when
fans seek to confirm rumors. Quick spikes in site traffic also
occur when fans look for information about who is playing that day
or for live match commentary, match results, or post-match reports.
Often without warning, up to 250,000 unique visitors must be served
within a small window of time.
“If you haven’t got a CDN that protects you from traffic spikes
that come at you like a big tsunami wave, you will find that you
will have outages,” says John Dollin, senior systems and operations
manager, Arsenal Broadband Ltd. “The Limelight support and
implementation team never let us down. The transition from our
previous CDN went so smoothly folks didn’t even know when we had
moved over.”
“During a proof of concept phase, Limelight’s global private
delivery network consistently out-performed the competition in each
of the many key markets Arsenal Football Club needs to reach,” said
Jonathan Smith, group vice president and managing director, EMEA at
Limelight. “Once their decision was made, our planning and
implementation team worked tirelessly to ensure the transition was
seamless.”
For more details on how Arsenal is using Limelight, read the
case study here and for more information on the Orchestrate
Delivery and Performance services, please visit
http://www.limelight.com.
About Arsenal Football Club
Arsenal Football Club has entertained millions of passionate
fans for over 125 years and is one of the leading football clubs in
world. Although the methods of connecting with fans have evolved
throughout its rich history, Arsenal strives to create an on and
offline sense of community for its neighbors in North London,
throughout the UK, and more recently, across the globe.
About Limelight
Limelight Networks (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage online
audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s
award winning Limelight Orchestrate™ platform includes an
integrated suite of content delivery technology and services that
helps organizations secure digital content, deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter, Facebook and LinkedIn and be
sure to visit Limelight Connect.
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fama PR, Inc. for LimelightTed Weismann,
617-986-5009limelight@famapr.com
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