Goodbye Laptops! Limelight Networks State of Digital Downloads Study Shows That Phones & Tablets Are The Go-To Devices for Do...
05 Aprile 2016 - 3:00PM
Business Wire
With Increased Usage of Mobile Devices,
Consumers Have Greater Impatience for Slow Downloads—and
Millennials Want More Content, Now, For Free
Limelight Networks, Inc. (Nasdaq:LLNW), a global leader in
digital content delivery, today unveiled the results of its annual
State of Digital Downloads report, the latest in its studies of
consumer perceptions and behaviors around digital content. The
study found nearly half (45 percent) of consumers are more likely
to download digital content of all types than they were a year ago.
And the devices to which they are saving movies, television
programs, songs and games may surprise you.
Perhaps the most unexpected discovery, in just the past few
months the smartphone has displaced the PC as the dominant device
for the download and consumption of content. More users downloaded
content onto Android-based smartphones (62 percent), while Apple’s
iPad (used by 43 percent), was nearly tied with Android tablets (45
percent). As such, the Google Play store led the way as the
prevalent destination for content downloads.
And what are people downloading on these mobile devices and when
are they most likely to do so? Beyond OS updates, consumers are
leaning mostly toward entertainment: new apps (33 percent), video
games (18 percent), and movies and TV shows (13 percent). The bulk
of downloading occurs at night—indicating that like the golden age
of television, the hours of 6 p.m.-midnight are “prime time” for
acquiring and consuming entertainment. More than 40 percent
download movies and TV shows during these hours, with 35 percent
similarly downloading video games and music.
“Mobile devices are never more than an arm’s length away—while
it’s surprising that they have overtaken the PC and laptop for
content downloads, it’s not shocking: widely-reported statistics in
2015 showed the smartphone being utilized more regularly than other
devices for accessing the Internet,” said Jason Thibeault, senior
director, content marketing at Limelight Networks. “This used to be
simply among the Millennial set—now it’s a universal truth.”
The shift to wireless devices brought a swing in
expectations—the smaller the screen, the greater the impatience,
particularly among Millennial users. A slowdown or interruption in
downloads leads to consumer frustration as 26 percent cite “it
takes too long to complete the download” as the most significant
impediment to enjoying a great digital experience and blame is
directed toward mobile carriers or cable broadband providers. This
is particularly true among younger users—they download the most
content, are the most easily frustrated, and quickest to ascribe
blame when the download experience was less than optimal.
The State of Digital Downloads study is part of Limelight
Network’s series of annual surveys exploring consumer perceptions
and behavior around digital content. The survey was conducted by a
third-party organization with access to U.S. and international
consumer panels. In all, 1,136 consumers ranging in age, gender and
education completed the survey. A full report can be downloaded by
visiting here.
About LimelightLimelight Networks (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely
manage and globally deliver digital content, on any device.
The company’s award winning Limelight Orchestrate™ platform
includes an integrated suite of content delivery technology and
services that helps organizations secure digital content, deliver
exceptional multi-screen experiences, improve brand awareness,
drive revenue, and enhance customer relationships — all while
reducing costs. For more information, please
visit www.limelight.com, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit our online community and read our blogs
on Limelight Connect.
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fama PR, Inc. for LimelightTed Weismann,
617-986-5009limelight@famapr.comorInvestor
Inquiries:ir@limelight.com
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