Online News Consumption Jumps Significantly According to Limelight Networks’ “2016 State of the User Experience” Resear...
27 Ottobre 2016 - 3:00PM
Business Wire
For the First Time, Mobile Wins as Dominant
Devices for Online Access and Performance Expectations Increase
With an election around the corner, there has been a rise in
time spent online reading the news by consumers in the U.S.,
according to results of the third annual “State of the User
Experience” research report released by Limelight Networks, Inc.,
(Nasdaq:LLNW), a global leader in digital content delivery.
The report revealed a significant shift in both the time
consumers spend online and the activities they engaged in over the
course of the last year. The number of consumers who ranked reading
the news as their top online activity increased nearly 10 percent
in 2016, replacing social media, which is now number two,
potentially reflecting interest in the current political
environment. The number of consumers who spend 15 hours or more a
week online fell drastically from 46 percent to 28 percent, and
those online five to seven hours a week nearly doubled to 30
percent from 17 percent.
For the first time since this survey began in 2014, smartphones
were the device of choice for majority of those surveyed (42
percent), increasing from 24 percent in 2015, and exceeding laptops
(24 percent) and desktops (19 percent) for online content
consumption. There is an increasingly high value placed on the
quality of experience and equally fast performance on a mobile
device as on a computer - 38 percent in 2015 compared to 50 percent
last year. In fact, less than half of respondents (44 percent)
would wait longer than 5 seconds for a website to load, down from
51 percent in 2015.
“Consumers’ time is valuable, and regardless of how they’re
accessing the internet, they expect the highest quality of
experience (QoE),” said Nigel Burmeister, Limelight VP of Global
Marketing. “Ensuring a website performs to consumers’ standards is
invaluable to protect a brand’s reputation and bottom line. In
today’s competitive landscape, brands can’t afford to ignore the
importance of QoE.”
Additional insights from the 2016 “State of User Experience”
Report include:
- Performance impacts e-commerce
sales: More than one third (38 percent) of consumers would
abandon a poorly-performing website and buy a product from a
competitor, up from 28 percent in 2015. When shopping, 61 percent
are searching for coupons and discounts, followed closely by
researching product information.
- Consumers want less personalization
amid security concerns: The desire for websites to offer
personalized content has significantly dropped from 43 percent in
2015 to 31 percent in 2016. This may be tied to growing concern
about privacy.
- Millennials are bucking the
trend: Today, Baby Boomers spend the most time online, with 31
percent reporting more than 15 hours per week on the internet, as
compared to 27 percent of Millennials and 24 percent of Gen Xers.
Millennials tend to be the most patient and forgiving of a poor
quality experience as nearly half are willing to wait more than
five seconds for a website to load before leaving and 15 percent
are more likely to give a website another chance when it performs
poorly.
The “2016 State of the User Experience” report is based on a
survey of 1,664 consumers chosen at random in the U.S., aged 18 and
over, who spend more than five hours per week online outside of
work. Download the complete report here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in
digital content delivery, empowers customers to better engage
online audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s
award winning Limelight Orchestrate™ platform includes an
integrated suite of content delivery technology and services that
helps organizations secure digital content, deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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fama PR on behalf of Limelight NetworksPaulina Bucko,
617-986-5021limelight@famapr.comorInvestor
Inquiriesir@limelight.com
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