Cebu Pacific Boosts Web Performance and Online Experience with Limelight’s Content Delivery Network
09 Marzo 2017 - 3:58AM
Business Wire
Philippines-based airline provides a fast,
secure, and reliable website booking experience while keeping up
with increased traffic demand
Limelight Networks, Inc. (Nasdaq: LLNW), a global leader in
digital content delivery, today announced that Cebu Pacific
(PSE:CEB), the largest low-cost airline in the Philippines, is
using the Limelight Content Delivery Network (CDN) to provide a
flawless online booking experience for customers across the
globe.
Cebu Pacific pioneered the “low fare, great value” strategy in
the local aviation industry by offering reliable scheduled air
travel services to passengers who are willing to forego the extras
for fares. Since 1996, the airline has flown more than
140 million passengers across 37 domestic and 29 international
destinations, spanning Asia, Australia, U.S. and the
Middle East. CEB’s vision is to be the most successful low-cost
airline in the world with a commitment to excellence and innovation
in everything they do.
With 60 to 80 percent of its passengers booking tickets online,
CEB needs its website booking experience to be fast, secure,
reliable and able to keep up with increased traffic as the business
grows globally. Limelight’s CDN is improving the average web
response time in East Asia by 44 percent and global delivery
performance by 61 percent. Online booking is now faster and more
reliable, which has significantly reduced customer complaints.
“Since the vast majority of our customers book their tickets
online, any problem with accessibility of our booking site would
affect the customer experience. CEB aims to provide quality and
innovative service, and worthwhile travel experiences to our
passengers. We’re continuously looking for ways to increase our
website performance, and we can achieve this by partnering with
Limelight Networks,” said Atty. JR Mantaring, Vice President for
Corporate Affairs at CEB.
A complete case study is available here with additional
details.
About Cebu PacificCebu Pacific is the largest low-cost
airline in the Philippines. It pioneered the “low fare, great
value” strategy in the local aviation industry by offering reliable
scheduled air travel services to passengers who are willing to
forego the extras for fares. Since 1996, the airline has flown more
than 140 million passengers across 37 domestic and 29
international destinations, spanning
Asia, Australia, U.S. and the Middle East. Cebu Pacific’s
vision is to be the most successful low-cost airline in the world
with a commitment to excellence and innovation in everything they
do.
About LimelightLimelight Networks, a global leader in
digital content delivery, empowers customers to better engage
online audiences by enabling them to securely manage and
globally deliver digital content, on any device. The company’s
award winning Limelight Orchestrate™ platform includes an
integrated suite of content delivery technology and services that
helps organizations secure digital content, deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance customer relationships — all while reducing costs. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter, Facebook and LinkedIn and be
sure to visit Limelight Connect.
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version on businesswire.com: http://www.businesswire.com/news/home/20170308006511/en/
fama PR on behalf of Limelight NetworksTed Weismann,
617-986-5009limelight@famapr.com
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