Limelight Networks’ “State of Online Video” Reports a 34 Percent Increase in Global Online Video Viewing
12 Settembre 2017 - 1:00PM
Business Wire
New report reveals average global viewership
jumps to five hours, 45 minutes per week; Millennials lead the
shift at seven hours, three minutes per week
Millennial consumers worldwide lead the growth of online video
consumption, according to the “State of Online Video” research
report from Limelight Networks, (Nasdaq:LLNW), a global leader in
digital content delivery. Taking a close look at consumers’
changing viewing habits, the annual report shows that the average
global viewer watches online video five hours, 45 minutes each week
and subscribes to one or more video on-demand services.
The increasing shift to online viewing video is a global trend
with viewers in India, Singapore, and the U.S. spending the most
time watching online videos, averaging seven hours, seven minutes;
six hours, 37 minutes; and six hours, 35 minutes per week,
respectively. Germany had the lowest rate of online video
viewership at four hours, 14 minutes, and nearly half of
respondents watching only one to two hours per week.
“With the proliferation of online video content, viewers are
moving away from traditional broadcast television viewing and have
increasing expectations for broadcast-quality experiences,” said
Michael Milligan, Senior Director at Limelight Networks. “Our
research over time has shown a clear increase in expectations and
decreasing patience with poor quality experiences.”
Additional insight from the report includes:
- Millennials Watch the Most Online
Video. Younger people watch the most online video, with viewers
18-25 averaging seven hours, 18 minutes per week and people 26-35
watching six hours, 53 minutes per week. Viewers 60 and older only
watch three hours, 46 minutes per week.
- The Growth of eSports. Although
traditional sports programming was the third most watched type of
online video content by men, males 18-25 watch more eSports and
online video gaming than traditional sports programming.
- Consumers Won’t Waste Time on a Poor
Experience. Rebuffering (when a video pauses during playback to
load more content) is the top frustration when viewing videos
online – surpassing poor video quality and limited device access.
If a video rebuffers twice, more than 61 percent of viewers will
stop watching. Only 15 percent will continue watching after
rebuffering happens for a third time.
- Smartphones Gain Popularity for
Viewing. Although computers and laptops are the primary online
video viewing device globally, smartphones are the preferred device
in India and South Korea. Smartphones are also the preferred device
for millennials.
- Cable Subscribers Keep the Cord and
Go Further Over-the-Top. Despite cord-cutting concerns, the
report uncovered that people subscribing to cable have twice as
many over-the-top subscription services than those without
cable.
- U.S. and India Lead Subscriptions to
Online Video Streaming Services. Consumers globally are signing
on to streaming with 30 percent of viewers noting they subscribe to
two or more services. Subscription rates are highest in the U.S.
and India, where 50.8 percent and 46.8 percent, respectively,
subscribe to two or more services. In comparison, only 16.7 percent
of respondents in France subscribe to two or more services.
- Movies and TV Shows Lead Online
Viewing. Globally, viewers spend more time online watching
movies than any other type of content. However, viewers in South
Korea and the U.K. watch TV shows most often. When viewed by
gender, men prefer movies, while women prefer TV shows.
The “State of Online Video” report is based on a survey of 4,000
consumers ranging in age, gender, and education in France, Germany,
India, Philippines, Singapore, South Korea, the U.K., and the U.S.
The complete “State of Online Video” report is available here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, please visit www.limelight.com, read
our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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SHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor
Inquiries:ir@limelight.com
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