Limelight Networks “State of Online Video” Reports a 34 Percent Increase in Global Online Video Viewing
12 Settembre 2017 - 1:00PM
Business Wire
New report reveals average global viewership
jumps to five hours, 45 minutes per week; Millennials lead the
shift at seven hours, three minutes per week
Millennial consumers worldwide lead the growing online video
consumption, according to the “State of Online Video” research
report from Limelight Networks, (Nasdaq:LLNW), a global leader in
digital content delivery. Taking a close look at consumers’
changing viewing habits, the annual report shows the average global
viewer watches five hours and 45 minutes each week and subscribes
to one or more video on-demand services.
The increasing shift to online viewing is a global trend, with
viewers in India, Singapore, and the U.S. spending the most time
watching online videos, averaging seven hours, seven minutes, six
hours, 37 minutes, and six hours, 35 minutes per week respectively.
Viewers in Europe spend the least time watching online video, with
those in the U.K. averaging five hours, 11 minutes per week.
Similarly, those in France watch an average of five hours, four
minutes of online video every week. Germany has the lowest rate of
online video viewership at four hours, 14 minutes, with almost half
of the respondents watching only one to two hours per week.
“With the proliferation of online video content, viewers are
moving away from traditional broadcast television viewing and are
demanding broadcast-quality online experiences,” said Michael
Milligan, Senior Director at Limelight Networks. “Our research over
time has shown a clear increase in expectations and decreasing
patience with poor quality experiences.”
Additional insight from the report includes:
- Millennials Watch the Most Online
Video. Globally, younger people watch the most online video, a
trend that is reflected in Europe. In both Germany and the U.K.,
viewers aged 18-25 tend to watch between 4 to 7 hours of online
video every week. In contrast, all other age groups in these
countries are most likely to watch between 1 to 2 hours. In France,
nearly 1 in 4 millennials watch more than 10 hours per week,
significantly more than other age groups in France who are all most
likely to watch between 1-2 hours.
- The Growth of eSports. Although
traditional sports programming was the third most watched type of
online video content by men, males 18-25 watch more eSports and
online video gaming than traditional sports programming.
- Consumers Won’t Waste Time on a Poor
Experience. Rebuffering (when a video pauses during playback to
load more content) is the top global frustration when viewing
videos online – surpassing poor video quality and limited device
access. This is reflected in the U.K. and Germany, where
rebuffering was cited as the top frustration by 47% and 38% of
respondents, respectively. Interestingly, in France, rebuffering
takes second place as the top frustration, with far more
respondents choosing poor video quality (46% compared to 31%).
- Smartphones Gain in Popularity for
Viewing. Although computers and laptops are the primary online
video viewing device globally, they are closely followed by
smartphones. These are also fast-becoming the preferred device for
millennials – for example, in the U.K., 26% say that more than half
of the time, they access video content using their
smartphones.
- Cable Subscribers Keep the Cord and
Go Further Over-the-Top. Despite cord-cutting concerns, the
report uncovered that people subscribing to cable have twice as
many over-the-top subscription services than those without
cable.
- U.S. and India Lead Subscriptions to
Online Streaming Services. Consumers globally are signing on to
streaming with 30 percent of viewers noting they subscribe to two
or more services. Subscription rates are highest in the U.S. at
1.67 services and lowest in France, with a subscription rate of
0.71 services. Only 16.7 percent of respondents in France
subscribed to two or more services. Viewers in the U.K. and Germany
subscribe to an average of 0.93 and 0.83 services,
respectively.
- Movies and TV Shows Lead Online
Viewing. Globally, viewers spend more time online watching
movies than any other type of content. However, viewers in the U.K.
watch TV shows most often. When viewed by gender, men prefer
movies, while women prefer TV shows.
The “State of Online Video” report is based on a survey of 4,000
consumers ranging in age, gender, and education in France, Germany,
India, Philippines, Singapore, South Korea, the U.K., and the U.S.
The complete “State of Online Video” report is available here.
About Limelight
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in
digital content delivery, empowers customers to better engage
online audiences by enabling them to securely manage and globally
deliver digital content, on any device. The company’s Limelight
Orchestrate Platform includes a global infrastructure with a
fully-integrated suite of capabilities and services to help you
address all your content delivery needs. The Orchestrate Platform
solves your most important content delivery challenges so you can
deliver the next great digital experience anywhere. For more
information, please visit www.limelight.com, read
our blog, follow us
on Twitter , Facebook and LinkedIn and
be sure to visit Limelight Connect.
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Press ContactOneChocolate CommunicationsEllis Reid, +44
(0)20 7437 0227ellisr@onechocolatecomms.co.ukorInvestor
Inquiries:ir@limelight.com
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