AutoTrader UK Revs Up Its Website Performance with Limelight Network’s Content Delivery Network
05 Dicembre 2017 - 11:00AM
Business Wire
Leading digital automotive marketplace gets 97
percent cache-hit efficiency
When AutoTrader UK, the U.K. and Ireland’s largest digital
automotive marketplace, wanted to speed up and improve website
experiences, the company turned to Limelight Networks (NASDAQ:
LLNW), a global leader in digital content delivery.
“We wanted a content delivery partner with innovative features,
competitive pricing, and great support,” said Russell Warman, Head
of Infrastructure at AutoTrader. “We get all of that with
Limelight. They treat us as a valued customer, and they’ve helped
us enhance our website’s responsiveness and our brand.”
AutoTrader UK has more than 247 million views of its
advertisements each month and a fast-changing inventory of over
450,000 vehicles listed by both private and retail customers. Each
advertisement can have up to 100 high-resolution images to bring
every aspect of a car to life and must be available 24/7 from any
Internet connected device. To deliver high-quality website
experiences with this volume of constantly changing information,
AutoTrader UK needed a content delivery network (CDN) that was
fast, secure, scalable and supports consistent and engaging
customer experiences.
“Limelight’s network allows AutoTrader UK to bypass the public
Internet so that customers get the fast load times they expect
every time on all connected devices,” said Jonathan
Smith, Group Vice-President and Managing Director at Limelight
Networks. “We’ve increased their cache-hit rate to an
industry-leading 97 percent to help them deliver the best possible
customer experiences.”
A complete case study is available here with additional
details.
About AutoTrader UKAutoTrader UK sits at the heart of the
UK’s vehicle buying process and its primary activity is to help
vehicle retailers compete effectively on the marketplace in order
to sell more vehicles, faster. AutoTrader UK is listed on the
London Stock Exchange in March 2015 and is now a member of the FTSE
250 Index.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, please visit www.limelight.com, and follow
us on Twitter, Facebook and LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20171205005184/en/
OneChocolate CommunicationsEllis Reid,
02074370227limelight@onechocolatecomms.co.uk
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