New Research from Limelight Networks Shows Traditional Sports Viewership is at Risk as Millennials Switch Their Attention to ...
28 Marzo 2018 - 3:00PM
Business Wire
State of Online Gaming Report reveals fast
performance and secure websites are top concerns for gamers
There’s a clear shift in how people play and think about video
games today, with Millennial gamers reporting they watch other
people play video games more than they watch traditional sports on
television. That’s according to the latest State of Online Gaming
research report from Limelight Networks (Nasdaq: LLNW), a global
leader in digital content delivery, that explores consumers’ gaming
behaviors and expectations.
With the rise of websites featuring people playing video games
and esports, watching other people play video games online is
growing in popularity. In fact, young gamers (ages 18-25) worldwide
spend an average of three hours and 25 minutes each week watching
other people play video games online. That is nearly an hour more
than the two hours and 33 minutes they spend watching traditional
sports. Gamers in South Korea spend the most time watching other
people play video games online, with nearly half (48%) watching for
more than an hour each week.
Worldwide gamers noted fast load times and speedy performance as
their top priorities in gameplay, and more than three-quarters (77
percent) reported frustrations with the process of downloading
video games. Security is another important consideration, as more
than half (57 percent) of gamers say they won’t play online games
or make purchases from a gaming site that has previously
experienced a security breach. Security concerns are the highest in
South Korea and France, where the majority (71 percent and 68
percent, respectively) of gamers note they would not visit a gaming
site that has experienced a security issue.
“Video gaming – much like the rest of the media and
entertainment industry – has shifted online, leaving content
vulnerable to performance and security issues,” said Michael
Milligan, Senior Director at Limelight Networks. “With gamers
playing on mobile devices, PCs, and more advanced gaming consoles,
software developers must not only focus on creating engaging
content, but also ensuring content is secure and optimized for the
best possible gaming experiences.”
Additional insights from the report show:
- Gamers want to “go pro.” With
the rising popularity of esports, gamers view professional video
gaming as a viable career. Nearly one-third (32 percent) of all
gamers and half of young males age 18-25 would quit their job and
become a professional video game player if they could support
themselves by doing so. This is highest in the U.K., where 42
percent of gamers want to go pro.
- Gamers skip daily activities to keep
playing. Gamers worldwide have prioritized playing video games
over basic daily activities. More than half (62 percent) have
skipped sleep, 39 percent missed a meal, and 11 percent have missed
work to keep playing a game.
- It’s about time. People who play
video games play an average of six hours a week, with 17.5 percent
of gamers age 18-35 playing more than 12 hours a week
- Casual gaming on smartphones is
gaining global popularity. The smartphone is the most used
device for gamers worldwide, and casual single-player games such as
Candy Crush or Angry Birds are played most often.
The State of Online Gaming report is based on responses from
3,000 consumers in France, Germany, Japan, South Korea, the United
Kingdom, and the United States age 18 and older who play video
games at least once a week. The full report is available here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, visit www.limelight.com, follow us
on Twitter , Facebook and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20180328005610/en/
Press ContactSHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor
Inquiriesir@limelight.com
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