Limelight Networks’ “State of Online Video” Shows Global Online Video Viewing Gaining Ground on Traditional Broadcast
25 Settembre 2018 - 2:30PM
Business Wire
Performance issues such as live event delays
impede online video adoption worldwide
Consumers worldwide are watching more online video than ever,
increasing 58 percent since 2016, to an average of six hours, 45
minutes each week. This is according to the new “State of Online
Video” report from Limelight Networks (Nasdaq: LLNW), a leading
provider of edge cloud services.
However, the study finds consumers still spend more time
watching traditional broadcast, averaging eight hours, two minutes
each week. Performance issues with online video, such as live event
delays and video rebuffering, continue to turn viewers off, pushing
them to rely on traditional broadcast viewing.
In fact, 60 percent of global consumers note they would be more
likely to watch live sports online if they were guaranteed not to
experience viewing delays. When it comes to online video
frustrations, rebuffering is the primary area of contention for
viewers, with two-thirds (66 percent) reporting they will stop
watching a video after two rebuffers.
Additional insights from the report include:
- Cable subscribers pay for more
streaming services than cord-cutters. More than half (59
percent) of worldwide consumers subscribe to at least one video on
demand (VOD) service. Cable subscribers are supplementing (not
replacing) traditional TV with online video, paying for an average
of 1.2 streaming services, while non-cable subscribers pay for 0.7
service.
- Millennials lead the global shift to
online video. Respondents age 18-35 currently watch more online
video than broadcast. Young millennials (age 18-25) watch an
average of nine hours,13 minutes of online video weekly compared to
six hours, 11 minutes of traditional TV. 15 percent of young
millennials spend more than 20 hours a week watching online
video.
- Consumers will cancel their service
due to price increases. More than half (55 percent) of
worldwide consumers say price increases would be the primary reason
for canceling an SVOD service. Nearly half (46 percent) note the
same for their cable subscription.
- Online viewing ranges widely by
country. Viewers in the Philippines watch the most online video
at eight hours, 46 minutes each week, followed closely by India and
the United States at nearly eight and a half hours of viewing each
week. Germany has the lowest online video viewership rate at five
hours, two minutes.
“As consumer adoption of online video has increased, patience
for video interruptions is at an all-time low,” said Michael
Milligan, Senior Director at Limelight Networks. “Missed moments
spoil live online viewing experiences, which means that providers
must ensure low latency to lure viewers away from traditional TV.
Limelight Realtime Streaming solves this problem by enabling
organizations to stream live video in less than a second, providing
online viewers with the same experience enjoyed by broadcast
viewers.”
The State of Online Video report is based on responses from
5,000 consumers in France, Germany, India, Italy, Japan,
Philippines, Singapore, South Korea, the United Kingdom, and the
United States age 18 and older who watch one hour or more of online
video content each week. The full report is available here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
leading provider of digital content delivery, video, cloud
security, and edge computing services, empowers customers to
provide exceptional digital experiences. Limelight’s edge services
platform includes a unique combination of global private
infrastructure, intelligent software, and expert
support services that enable current and future
workflows. For more information, visit www.limelight.com,
follow us on Twitter, Facebook and LinkedIn.
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SHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor Inquiries:
ir@limelight.com
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