Google, Are You Spying on Me? Digital Assistant Adoption Jumps 47% Despite Rising Security Concerns According To Limelight Ne...
30 Luglio 2019 - 2:30PM
Business Wire
Consumers report technology has positively
impacted their lives and are adopting connected devices despite
growing security concerns
Global consumers overwhelmingly agree that online digital
technology has positively impacted their lives according to the
“State of Digital Lifestyles” research report from Limelight
Networks (Nasdaq: LLNW), a leading provider of edge cloud services.
The survey of consumers in nine countries shows digital device
adoption is on the rise, but performance frustrations and security
concerns remain.
Digital assistants such as Amazon Alexa and Google Home are
increasingly popular, with 28 percent of worldwide consumers owning
one, up 47 percent in the last year. Although the use of digital
assistants is growing, they are still not considered an essential
tool by most consumers with more than 65 percent saying they would
be willing to give them up for at least a week and 26 percent
willing to stop using them permanently. Comparatively, when asked
how long they could stop using mobile phones, 48 percent of global
consumers said they would be unable to stop using them for even one
day, and only 7 percent would give them up permanently.
The growth of digital technology has created new concerns, with
nearly half (46 percent) of worldwide consumers reporting they are
more worried about personal information being stolen online than a
year ago. For digital assistants, 47 percent of global consumers
expressed concerns about data privacy.
Additional consumer insights from the report include:
- Technology has had a positive impact on society. The
overwhelming majority (80 percent) of global consumers say online
digital technology has improved their lives. Notably, over
one-third (35 percent) feel online digital technology has made a
significant improvement in their lives. Technology has had the
biggest positive impact in India, where 94 percent say it has
brought about an improvement.
- Many people interact with digital media daily. Every
day, 39 percent of global consumers listen to digital music and 33
percent download or watch movies and TV shows online. Streaming has
become the most common way to access digital media, with two-thirds
choosing to stream movies and TV shows online rather than download
or purchase physical copies and 58 percent streaming music online
rather than downloading or purchasing CDs.
- Frustrations with digital content remain, but consumers are
hopeful for improvements with 5G. The vast majority (86
percent) of worldwide consumers express frustrations with accessing
Digital content online, but nearly three-quarters (72 percent)
expect 5G networking will bring faster download speeds. Consumer
awareness of 5G networking varies from a high of 97 percent in
South Korea to a low of 71 percent in Japan.
- Consumers still enjoy offline experiences. Despite the
growth in online activities, retail stores and movie theaters
remain popular with consumers. Nearly half of global consumers (49
percent) still prefer to shop at a physical retail store rather
than online, and more than one-third (39 percent) would rather
watch a movie in a theater instead of online or on TV.
“With the rapid growth of online content and new devices
available to access it, digital media is playing an increasingly
important role in our daily lives,” said Michael Milligan, Senior
Director at Limelight Networks. “Our research reveals consumer
expectations for high-quality digital experiences continue to rise,
along with concerns about online security and unauthorized access
to personal information. To increase customer loyalty and maximize
revenue opportunities, digital content providers and device
manufacturers must ensure their content distribution platforms and
devices utilize a secure infrastructure that safeguards customer
data while delivering a consistently fast and reliable user
experience.”
The State of Digital Lifestyles report is based on responses
from 4,500 consumers in France, Germany, India, Italy, Japan,
Singapore, South Korea, the United Kingdom, and the United States
age 18 and older who had downloaded software or streamed online
video or music during the last month. The full report is available
here.
About Limelight Limelight Networks, Inc. (NASDAQ: LLNW),
a leading provider of digital content delivery, video, cloud
security, and edge computing services, empowers customers to
provide exceptional digital experiences. Limelight’s edge services
platform includes a unique combination of global private
infrastructure, intelligent software, and expert support services
that enable current and future workflows. For more information,
visit www.limelight.com, follow us on Twitter, Facebook and
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20190730005596/en/
Stephanie Epstein SHIFT Communications Limelight@shiftcomm.com
617-779-1800
Investor Inquiries: ir@limelight.com
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