Google, Are You Spying on Me? Digital Assistant Adoption Jumps 68% in UK Despite Rising Security Concerns, According to Limel...
30 Luglio 2019 - 2:30PM
Business Wire
UK consumers say technology has positively
impacted them and have high expectations for 5G but remain
frustrated with digital content and prefer offline experiences
UK and global consumers overwhelmingly agree that online digital
technology has positively impacted their lives according to the
“State of Digital Lifestyles” research report from Limelight
Networks (Nasdaq: LLNW), a leading provider of edge cloud services.
The survey of consumers in nine countries shows digital device
adoption is on the rise, but performance frustrations and security
concerns remain.
Digital assistants such as Amazon Alexa and Google Home are
increasingly popular, with 38 percent of UK consumers owning one,
up 68 percent in the last year. However, digital assistants are
still not considered an essential tool. Almost three-quarters (74.5
percent) of UK owners of Alexa and other devices say they would be
willing to give them up for at least a week and more than one in
three (36 percent) would be willing to stop using them permanently.
Only 14 percent of UK owners said they couldn’t stop using their
digital assistant. By comparison, 38 percent of UK respondents said
they would be unable to stop using their smart phone for even one
day, and only 13 percent would give them up permanently.
The growth of digital technology has created new concerns, with
a significant number (43 percent) of UK consumers reporting they
are more worried about personal information being stolen online
than a year ago. Data privacy is also the number one concern about
using digital assistants.
Additional consumer insights from the report include:
- Technology has had a positive impact on society. Most UK
consumers (75 percent) say online digital technology has improved
their lives. Notably, a quarter (25 percent) feel online digital
technology has made a significant improvement in their lives.
- We are a Streaming Nation. Streaming has become the most
common way to access digital media, with nearly three-quarters (73
percent) of UK consumers choosing to stream movies and TV shows
online rather than download or purchase physical copies and 61
percent streaming music online rather than downloading or
purchasing CDs.
- Frustrations with digital content remain, but some hope 5G
might help. The vast majority (83 percent) of UK consumers
express frustrations with digital content. There is a strong
expectation (68 percent) that 5G will mean faster download speeds
but still 1 in five (21 percent) are sceptical that 5G will not
have a major impact
- UK Consumers still enjoy offline experiences. Despite
the growth in online activities, retail stores and cinemas remain
popular with consumers. Over half of UK consumers (53 percent)
still prefer to shop at a physical retail store rather than online,
and 31 percent would rather watch a movie in a cinema instead of
online or on TV.
“With the rapid growth of online content and new devices
available to access it, digital media is playing an increasingly
important role in our daily lives,” said Michael Milligan, Senior
Director at Limelight Networks. “Our research reveals consumer
expectations for high-quality digital experiences continue to rise,
along with concerns about online security and unauthorized access
to personal information. To increase customer loyalty and maximize
revenue opportunities, digital content providers and device
manufacturers must ensure their content distribution platforms and
devices utilize a secure infrastructure that safeguards customer
data while delivering a consistently fast and reliable user
experience.”
The State of Digital Lifestyles report is based on responses
from 4,500 consumers in France, Germany, India, Italy, Japan,
Singapore, South Korea, the United Kingdom, and the United States
age 18 and older who had downloaded software or streamed online
video or music during the last month. The full report is available
here.
About Limelight Limelight Networks, Inc. (NASDAQ: LLNW),
a leading provider of digital content delivery, video, cloud
security, and edge computing services, empowers customers to
provide exceptional digital experiences. Limelight’s edge services
platform includes a unique combination of global private
infrastructure, intelligent software, and expert support services
that enable current and future workflows. For more information,
visit www.limelight.com, follow us on Twitter, Facebook and
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20190730005597/en/
Daniel Couzens/Elliott Gooch A+P Email: limelight@allisonpr.com
Tel: 020 3971 4308
Investor Inquiries: ir@limelight.com
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