Time Spent Binge-Watching Rises 18 Percent Worldwide According to New Limelight Networks “State of Online Video” Report
24 Ottobre 2019 - 2:30PM
Business Wire
As streaming video reaches an all-time high,
delivering on viewers’ high performance expectations is key to
retaining subscribers
Around the world, streaming video viewing has reached an
all-time high of six hours, 48 minutes a week, with 82 percent of
viewers binge-watching shows online. That’s according to a new
“State of Online Video” research report from Limelight Networks
(Nasdaq: LLNW), a leading provider of edge cloud services.
Time spent binge-watching is on the rise worldwide, jumping 18
percent from last year to an average of two hours, 40 minutes at a
time. Americans are the biggest binge-watchers, with sessions
averaging over three hours. In addition to time, consumers are
watching more online video services. The report reveals 70 percent
of consumers subscribe to at least one streaming service (compared
to 59 percent in 2018) and nearly three in four consumers (72
percent) now use dedicated streaming devices (compared to 67
percent in 2018).
With the increase in online viewing, expectations for quality
experiences are also on the rise. Viewers won’t tolerate streaming
disruptions with one in four (27 percent) giving up on an online
video after one rebuffer and another 40 percent leaving after two.
With nearly half of global consumers (43 percent) reporting
rebuffering as their primary online viewing frustration and another
31 percent reporting video quality issues as their top concern,
it’s clear that streaming providers must prioritize quality of
experience to align with viewer demands and retain subscribers.
“Consumers are embracing new streaming platforms but retaining
subscribers requires more than just good shows,” said Michael
Milligan, Senior Director at Limelight Networks. “Streaming service
providers have spent extraordinary amounts of capital acquiring
content and customers. To be successful in the long-term, quality
programming and seamless user experiences are essential. Content
providers need video enabled edge services to ensure the best
possible experience for viewers. That’s why Limelight has
differentiated itself by investing in extending global capacity,
delivering the highest quality online video and enabling innovative
interactive viewer experiences.”
Additional insights from the report include:
- Broadcast viewing takes a hit but remains more popular than
online video. Global consumers watch just over seven hours of
broadcast television each week, a decrease of 50 minutes since
2018. However, global viewership for traditional TV remains higher
than online video across every country except Singapore and
India.
- Price sensitivity is the deciding factor in video
subscriptions. Rising prices are the number one reason global
consumers will cancel their cable or satellite subscription (42
percent) and streaming services (52 percent). Consumers in the U.K.
are the most apt to ditch cable or satellite TV due to cost (59
percent), while Italians have the highest price sensitivities for
streaming (62 percent).
- Streaming advertisements shouldn’t disrupt the viewing
experience. Global consumers are most accepting of ads during
an online video if they can skip it (59 percent) or if it’s a short
ad before a free video (57 percent).
- Mobile phones are the preferred online streaming
devices. For the first time, smartphones have overtaken
computers as the preferred device global consumers use to watch
online video. When it comes to streaming on the big screen, global
consumers prefer to use smart TVs (31 percent) over other dedicated
streaming devices.
The State of Online Video report is based on responses from
4,500 consumers in France, Germany, India, Italy, Japan, Singapore,
South Korea, the U.K., and the U.S. age 18 and older, who watch one
hour or more of online video content each week. The full report is
available here.
About Limelight Limelight Networks Inc., (NASDAQ: LLNW),
a leading provider of digital content delivery, video, cloud
security, and edge computing services, empowers customers to
provide exceptional digital experiences. Limelight’s edge services
platform includes a unique combination of global private
infrastructure, intelligent software, and expert support services
that enable current and future workflows. For more information,
visit www.limelight.com, follow us on Twitter, Facebook and
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20191024005254/en/
Stephanie Epstein SHIFT Communications Limelight@shiftcomm.com
617-779-1800 Investor Inquiries: ir@limelight.com
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