MAIL Incredimail Ltd. (MM)

IncrediMail Ltd. (NASDAQ: MAIL) today announced that it has expanded its operations with the opening of a New York office for its newly incorporated subsidiary, IncrediMail Inc. The new office is part of the Company's broader corporate strategy to increase sales by advancing marketing efforts, and allowing key management direct access to the United States media and investment community. IncrediMail has appointed Jeff Holzmann as Executive Vice President to manage the U.S. subsidiary's operations. Mr. Holzmann served previously as Chief Executive Officer of Genius Technologies, a high tech venture capital fund and is the former Chief Executive Officer of GREY Interactive in Israel. Yaron Adler, IncrediMail's President and CEO, said: "The opening of an office in New York has been a stated goal of IncrediMail since its inception, and we believe that Jeff is the right person to spearhead this initiative. We are confident that Jeff's credentials, particularly in the Internet and capital market areas, will promote implementation of our corporate strategy in the United States." "The opening of our New York office is a significant milestone toward achieving our revenue and growth objectives," said Mr. Holzmann. "Our immediate focus will be on increasing our advertising revenues, corporate branding and public relations, and introducing OEM deals throughout the United States." About IncrediMail Ltd. IncrediMail designs and markets a broad range of fun, easy-to-use consumer email products, including the IncrediMail Xe (free) and IncrediMail Premium (premium) email packages; IncrediMail Letter Creator and The Gold Gallery personalization packages; the new Magentic desktop enhancing solution; and the JunkFilter Plus anti-spam service. With over 65 million registered downloads and 10 million active users, IncrediMail generates revenues through licensing and co-branding of the Incredi brand, and through advertising and sponsored links. For more information about IncrediMail, please visit www.incredimail-corp.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.