MAIL Incredimail Ltd. (MM)

IncrediMail�s (Nasdaq:MAIL) free desktop-enhancing software, Magentic, reached more than one million registered downloads in less than six months. IncrediMail, a software company specializing in consumer products and services on the Internet, has offered the adware- and spyware-free download at www.magentic.com since April 2006, providing hundreds of wallpapers and screensavers to users for free. �This milestone is especially significant to the company as it indicates the strength of the IncrediMail community,� said Yaron Adler, Chief Executive Officer of IncrediMail. �Magentic has reached this significant milestone, while being marketed only through IncrediMail�s website and targeted ads directed to its email user base. We have found, additionally, that a significant portion of users are drawn to the site through recommendations from other users, which highlights the power of our viral marketing platform to broaden usage and awareness of our products, ultimately extending revenue generating opportunities.� Magentic�s content library includes multimedia presentations with high-resolution graphics, animations and sounds. In addition to providing high-quality content, Magentic allows users to transform their own digital photos into wallpapers and screensavers to create a custom desktop environment displaying photos of friends and family or personal photography. One of the Magentic screensavers rotates through user photos, as if flipping through snapshots, while another features animated waterfalls with corresponding realistic audio of rushing water and chirping birds. Users can choose which folders of personal photos should be displayed. �We believe that our 10 million active IncrediMail users appreciate our email product for its high-quality graphic content as well as the personalization and self-expression tools,� said Chief Product Officer Ofer Adler. �With Magentic, we have taken the same approach of providing great content while enabling users to incorporate their own photos as well. Reaching one million downloads this quickly shows that consumers are embracing this model.� About IncrediMail Ltd. IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a desktop enhancing solution. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets�in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements. IncrediMail's (Nasdaq:MAIL) free desktop-enhancing software, Magentic, reached more than one million registered downloads in less than six months. IncrediMail, a software company specializing in consumer products and services on the Internet, has offered the adware- and spyware-free download at www.magentic.com since April 2006, providing hundreds of wallpapers and screensavers to users for free. "This milestone is especially significant to the company as it indicates the strength of the IncrediMail community," said Yaron Adler, Chief Executive Officer of IncrediMail. "Magentic has reached this significant milestone, while being marketed only through IncrediMail's website and targeted ads directed to its email user base. We have found, additionally, that a significant portion of users are drawn to the site through recommendations from other users, which highlights the power of our viral marketing platform to broaden usage and awareness of our products, ultimately extending revenue generating opportunities." Magentic's content library includes multimedia presentations with high-resolution graphics, animations and sounds. In addition to providing high-quality content, Magentic allows users to transform their own digital photos into wallpapers and screensavers to create a custom desktop environment displaying photos of friends and family or personal photography. One of the Magentic screensavers rotates through user photos, as if flipping through snapshots, while another features animated waterfalls with corresponding realistic audio of rushing water and chirping birds. Users can choose which folders of personal photos should be displayed. "We believe that our 10 million active IncrediMail users appreciate our email product for its high-quality graphic content as well as the personalization and self-expression tools," said Chief Product Officer Ofer Adler. "With Magentic, we have taken the same approach of providing great content while enabling users to incorporate their own photos as well. Reaching one million downloads this quickly shows that consumers are embracing this model." About IncrediMail Ltd. IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a desktop enhancing solution. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.