IncrediMail Creates Viral Marketing Buzz for ''Rocky Balboa''
25 Gennaio 2007 - 2:37PM
Business Wire
IncrediMail (Nasdaq:MAIL), a software company specializing in
consumer products and services on the Internet, announced today
that it teamed with MGM Studios to offer branded content supporting
the release of �Rocky Balboa� through its suite of interactive web
applications. The branded applications include: A series of �Rocky
Balboa�-themed email backgrounds that IncrediMail users can embed
within emails to friends and family; The Rocky theme song used as
an email notifier to alert users when they have messages in their
inboxes; An email skin to customize and decorate users� inbox
toolbar with �Rocky Balboa� images; Four �Rocky Balboa� wallpapers
and a screensaver (made available through IncrediMail�s Magentic
product [www.magentic.com], which specializes in quality
screensavers and wallpapers for free). All of these applications
are listed on the www.incredimail.com website and are available
free to consumers. In addition, all of the applications include
direct links to the official Rocky Balboa website (www.rocky.com).
IncrediMail�s ability to drive web traffic directly to the film�s
website and trailer through a click of the mouse is an attractive
incentive for marketers looking to promote and brand their
products. �The availability of the �Rocky Balboa�-themed
IncrediMail content across backgrounds, skins, wallpapers and
screensavers allows users to create an entire branded desktop
presence,� said Javier Salom, IncrediMail�s Director of Business
Development. �Since consumers spend a lot of time checking e-mail
and surfing the web, this type of desktop presence allows them to
view and embrace the products they enjoy while they are online.
�The marketing potential for MGM and others is exceptional,� he
added. �It allows consumers to actively seek out branded content
from the products they love and share it with their friends and
family simply by sending an email. Essentially, the campaign turns
consumers into actual marketers without the intrusiveness
associated with many other corporate marketing initiatives.�
IncrediMail�s viral nature has been evident since the company�s
inception in 1999 when it started to revolutionize how people
personalize and use email to communicate. Its 10 million-plus
active users send more than 330 million emails each month, which
makes the viral potential of this new platform noteworthy for all
marketers. �This is an important step in making email-able and
desktop-branded applications a prominent online marketing
resource,� Salom said. �We praise MGM for taking the lead in
seeking out innovative ways to reach consumers and create buzz for
products and services.� Financials not disclosed. The �Rocky
Balboa� images can be found by clicking on the following link:
http://www.incredimail.com/english/gallery.asp?typeId=999&id=100413.
The Magentic wallpapers can be found here:
http://www.magentic.com/gallery/campaigns/rocky/rocky.aspx. About
IncrediMail Ltd. IncrediMail designs and markets an integrated
suite of customized and entertaining email software products for
the consumer market, offering users the ability to design highly
personalized email presentations with our large collection of
multimedia content for email communication. Our products include:
IncrediMail Xe, which allows users to personalize email messages
with creative features and is offered free of charge; IncrediMail
Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter
Creator, which enables further personalization of backgrounds; The
Gold Gallery, a content database of additional backgrounds,
animation and notifiers; JunkFilter Plus, an anti-spam solution;
and the recently introduced Magentic, a solution offering desktop
Wallpapers and Screensavers. IncrediMail generates revenue by the
sale of these products and services; licensing and co-branding the
Incredi brand to operators of third party websites; and selling
paid advertising and sponsored links on its website and email
client. For more information about IncrediMail, visit
www.incredimail-corp.com. Forward Looking Statements This press
release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial
condition and results of operations of the Company. The words
"believe," "expect," "intend," "plan," "should" and similar
expressions are intended to identify forward-looking statements.
Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets�in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking statements.
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