MAIL Incredimail Ltd. (MM)

IncrediMail Ltd. (NASDAQ:MAIL), a leading software company specializing in consumer Internet products and services, announced today that Nimrod May has been named Vice President of Online Communities, and that Hagay Elyakim has joined IncrediMail�s BizChord Ltd. subsidiary, in charge of IncrediMail's transaction processing activities, as President. They will both be based in the company�s headquarters in Tel Aviv, Israel. Nimrod May, former head of marketing for Jetix Europe (formerly Fox Kids Europe), a majority owned company of the Disney� corporation, will be responsible for creating a social network for the use of IncrediMail's 10 million-plus users worldwide � including those users that have created their own IncrediMail-oriented websites and blogs. The social network, or consolidated platform, that Mr. May will help create is intended to allow IncrediMail�s users to, among other things: Produce their own personal web page(s); Create and share personal email backgrounds, wallpapers and screensavers with other IncrediMail users; and Participate in forums, chats and other community outlets �I am excited to be joining the IncrediMail team and look forward to connecting users around the world to one another,� said May. �The addition of social networking is intended to enable users to interact � not only with each other but also with IncrediMail � like never before.� Mr. May will use the consolidated platform (e.g. forums, chats and other community tools) to increase interaction among IncrediMail�s users as well as communication between the users and the company. For instance, a user seeking technical support would be able to post questions on the forum and receive support from IncrediMail's professionals as well as suggestions from fellow users. IncrediMail expects that the benefits of a social networking platform will be three-fold for IncrediMail: 1) enhance the sales of products and services, 2) provide an additional platform for revenue advertising and 3) provide value for IncrediMail�s users. �Our company is dedicated to connecting users through their common interests, and social networking is the next logical step in our evolution,� said Yaron Adler, CEO of IncrediMail. �We look forward to May leveraging his vast marketing knowledge to spearhead this initiative.� Mr. Hagay Elyakim, who has been appointed President of BizChord Ltd.'s and joined its board of directors, will focus on the continued development of BizChord�s billing solution platform as well as the expansion of its business internationally. �BizChord is a great business solution with international potential, so we are pleased to have Elyakim help drive that business,� Adler added. �We believe that the e-commerce arena is bigger and more pervasive than ever. We are confident that Hagay�s experience and vision will contribute to fulfilling BizChord's potential.� Elyakim brings years of experience in sales and marketing�and business development to his post at BizChord, including a six years in sales at�NetVision (TASE:NTSN),�a major Israeli service provider for internet access, telephony and value-added services. Most recently he headed the Enterprise�Sales & Marketing�Department for NetVision. About IncrediMail Ltd. IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers, JunkFilter Plus, an anti-spam solution, and the recently introduced Magentic, a desktop enhancing solution. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets�in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.