IncrediMail Survey Finds Users Would Rather Give Up Their Daily Coffee or Significant Other Than Lose Email for a Day
16 Aprile 2007 - 2:31PM
Business Wire
IncrediMail Ltd. (NASDAQ:MAIL), a software company specializing in
Internet consumer products and services, today announced the
results of an online survey, which queried users about email
communication. More than 10,000 IncrediMail users completed the
survey, which was posted on the company�s website, and responded to
questions about the role of email in their daily lives and what
they have communicated about via email. �This survey yielded many
surprising and compelling results about how important email is to
our users,� said IncrediMail Executive Vice President, Jeff
Holzmann. �Not only did the survey show how much our users value
their email, but also the extent to which they use the IncrediMail
website to find new products through interaction with our website.�
People around the world have come to rely on email as an essential
means of communication, a fact that was reinforced by the survey�s
respondents; a resounding 73.8% think that email is essential to
their life. When asked what they would rather give up for a day
instead of losing email, the surveyed said that they would rather
forego chocolate (54.4%), coffee (50.2%), television (41.4%), their
cell phone (38.4%) or their spouse/significant other (14.9%) than
email. Beyond sending plain messages, more and more people are
emphasizing what they are trying to communicate via email by
boosting their messages with images, emoticons and animations.
Nearly 90% of the respondents have included images in their emails
to enhance the message and more than 90% have used an emoticon,
smiley face or an animated character in an email to achieve the
same affect. According to the survey, email is often used as a way
to handle both lighthearted and delicate conversations. Nearly 50%
of respondents have used an email to prank or joke with a friend or
colleague. 19% of those surveyed have started or advanced a
romantic relationship via email, while 7% have ended a relationship
the same way. Similarly, 3.7% of respondents have ended a business
relationship by firing someone through email. In addition, 72% of
respondents use email to share personal photos. IncrediMail
embraces this trend by offering its Letter Creator software, which
enables users to turn their own personal photos into email
backgrounds. �We have more than 10 million registered users that
enjoy making emails more personalized and customized, with
IncrediMail,� said Holzmann. �And we will continue to offer the
superior quality content that our users expect.� About IncrediMail
Ltd. IncrediMail designs and markets an integrated suite of
customized and entertaining email software products for the
consumer market, offering users the ability to design highly
personalized email presentations with our large collection of
multimedia content for email communication. Our products include:
IncrediMail Xe, which allows users to personalize email messages
with creative features and is offered free of charge; IncrediMail
Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter
Creator, which enables further personalization of backgrounds; The
Gold Gallery, a content database of additional backgrounds,
animation and notifiers; JunkFilter Plus, an anti-spam solution;
and the recently introduced Magentic, a solution offering desktop
Wallpapers and Screensavers. IncrediMail generates revenue by the
sale of these products and services; licensing and co-branding the
Incredi brand to operators of third party websites; and selling
paid advertising and sponsored links on its website and email
client. For more information about IncrediMail, visit
www.incredimail-corp.com. Forward Looking Statements This press
release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial
condition and results of operations of the Company. The words
"believe," "expect," "intend," "plan," "should" and similar
expressions are intended to identify forward-looking statements.
Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets�in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking statements.
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