MAIL Incredimail Ltd. (MM)

IncrediMail Ltd. (NASDAQ:MAIL), a software company specializing in Internet consumer products and services, today announced the results of an online survey, which queried users about email communication. More than 10,000 IncrediMail users completed the survey, which was posted on the company�s website, and responded to questions about the role of email in their daily lives and what they have communicated about via email. �This survey yielded many surprising and compelling results about how important email is to our users,� said IncrediMail Executive Vice President, Jeff Holzmann. �Not only did the survey show how much our users value their email, but also the extent to which they use the IncrediMail website to find new products through interaction with our website.� People around the world have come to rely on email as an essential means of communication, a fact that was reinforced by the survey�s respondents; a resounding 73.8% think that email is essential to their life. When asked what they would rather give up for a day instead of losing email, the surveyed said that they would rather forego chocolate (54.4%), coffee (50.2%), television (41.4%), their cell phone (38.4%) or their spouse/significant other (14.9%) than email. Beyond sending plain messages, more and more people are emphasizing what they are trying to communicate via email by boosting their messages with images, emoticons and animations. Nearly 90% of the respondents have included images in their emails to enhance the message and more than 90% have used an emoticon, smiley face or an animated character in an email to achieve the same affect. According to the survey, email is often used as a way to handle both lighthearted and delicate conversations. Nearly 50% of respondents have used an email to prank or joke with a friend or colleague. 19% of those surveyed have started or advanced a romantic relationship via email, while 7% have ended a relationship the same way. Similarly, 3.7% of respondents have ended a business relationship by firing someone through email. In addition, 72% of respondents use email to share personal photos. IncrediMail embraces this trend by offering its Letter Creator software, which enables users to turn their own personal photos into email backgrounds. �We have more than 10 million registered users that enjoy making emails more personalized and customized, with IncrediMail,� said Holzmann. �And we will continue to offer the superior quality content that our users expect.� About IncrediMail Ltd. IncrediMail designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with our large collection of multimedia content for email communication. Our products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animation and notifiers; JunkFilter Plus, an anti-spam solution; and the recently introduced Magentic, a solution offering desktop Wallpapers and Screensavers. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. For more information about IncrediMail, visit www.incredimail-corp.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets�in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.