Marchex Launches Spotlight for Automotive, Adding to AI-Powered Conversation Intelligence Platform
03 Maggio 2023 - 3:00PM
Business Wire
Company Signs Major New Automotive Brand
Customer and Multi-Year Extension with Existing Brand
Marchex, Inc. (NASDAQ: MCHX), the award-winning AI-powered
conversation intelligence company that helps businesses turn
strategic insights into the actions that drive their most valued
sales and marketing outcomes, today announced that it has launched
Marchex Spotlight for Automotive
(www.marchex.com/products/spotlight-conversation-analytics), a key
addition to the company’s conversation intelligence platform.
Spotlight enables original equipment manufacturers (OEMs), brand,
and dealer customers to increase revenue by easily identifying
failed business-to-consumer conversations that drive instant
corrective actions through AI-powered conversational
intelligence.
Along with the launch of Spotlight, Marchex also announced that
it has signed a multi-year extension with a major automotive brand
customer, as well as a multi-year engagement with a new automotive
brand customer, enabling Marchex to expand its relationships
through deeper integration with these brands and additional
dealership engagements. As part of Marchex’s growing automotive
customer base, Spotlight now includes eight brands and more than
8,500 dealers, representing more than 50% of the franchised
dealerships in the US.
Marchex engineered Spotlight to identify failures in the
customer journey that impact sales, focused on failed call and text
conversations through an AI-powered platform. By benchmarking call
performance and outcomes across a retail network, it becomes
evident where to act to improve performance, and which specific
actions will be most impactful. Spotlight measures across an
individual brand or full network of business locations, all the way
down to localized dealer and department levels, providing guided
insights directing users specifically where to take needed actions
to improve performance and increase sales.
“We continue to see strong momentum and interest in the
automotive vertical tied to Marchex’s conversational intelligence
products that deliver actionable insights to our customers,” said
Edwin Miller, Marchex CEO. “Our solutions are proven to drive
demonstrable success. Spotlight is the latest step in Marchex
delivering world-class automotive conversational intelligence
solutions to help our customers sell more. Spotlight is already
being met with significant interest and high adoption across our
customer base. While the initial focus for Spotlight is on
automotive industry applications, its functionality is well suited
to extend into other business categories and we look forward to
developing these opportunities while building upon our leadership
in automotive.”
With data-driven insights, AI-powered Spotlight removes
guesswork tied to actions needed, with parallel benefits for key
user groups. For OEMs, brands and field teams, benefits
include:
- Insights that support programs focused on optimizing
revenue.
- Enabling users to manage brand experience by benchmarking
dealers at each level of their hierarchy.
- Features that empower users to quickly understand progress
against targets and identify priority areas of focus.
- Supporting and enhancing field teams with observations that
identify specific improvement opportunities, at scale, across their
network.
For dealer/retailer users, benefits include:
- Insights focused on optimizing revenue and customer
experience.
- Features that enable users to quickly understand progress
against targets and identify priority areas of focus.
- Observations for dealership and retail teams that identify
specific improvement opportunities.
- Applications that enable users to focus their attention on
where the greatest impacts can be made.
About Marchex
Marchex’s award-winning conversation intelligence platform,
featuring AI-powered sales engagement and marketing solutions,
helps businesses turn strategic insights into the actions that
drive their most valued sales outcomes. Our multichannel voice and
text capabilities enable sales and marketing teams to deliver the
buying experiences that today’s customers expect. Marchex is the
trusted conversation intelligence partner for market-leading
companies in critical industries, including many of the world’s
most innovative and successful brands.
Please visit www.marchex.com, www.marchex.com/blog or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
Forward-Looking
Statements:
This press release contains forward-looking statements that
involve substantial risks and uncertainties. All statements, other
than statements of historical facts, included in this press release
regarding our strategy, future operations, future financial
position, future revenues, other financial guidance, acquisitions,
dispositions, projected costs, prospects, plans and objectives of
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achieve the plans, intentions, or expectations disclosed in our
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on our forward-looking statements. Actual results or events could
differ materially from the plans, intentions and expectations
disclosed in the forward-looking statements we make. There are a
number of important factors that could cause Marchex's actual
results to differ materially from those indicated by such
forward-looking statements including but not limited to product
demand, order cancellations and delays, competition and general
economic conditions. These factors are described in greater detail
in the "Risk Factors" section of our most recent periodic report
and registration statement filed with the SEC. All of the
information provided in this release is as of the date hereof and
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herein.
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Marchex Investor Relations Trevor Caldwell, 206-331-3600
ir@marchex.com
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