Magnite Gets Highest Score for ‘Current Offering’ in Leading SSP Report
04 Novembre 2024 - 2:00PM
Magnite (NASDAQ: MGNI), the largest independent sell-side
advertising company, was recognized with the highest score in the
current offering category of the ten vendors evaluated in The
Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report,
authored by Forrester Senior Analyst Mo Allibhai, cites Magnite’s
strength in streaming channels and demand facilitation expertise.
In addition, Magnite received Forrester’s highest rating possible
in 18 criteria, including Innovation, Desktop & Mobile Display,
Open Standards & Transparency, Inventory Quality, and
Deployment, Training & Ongoing Support.
“More than ever, publishers need partners that have
an eye to the future and whose every decision is geared to help
them win,” said Adam Soroca, Chief Product Officer at Magnite. “We
believe this recognition validates our leadership not just in
streaming and our expertise in driving unique demand, but in a
broad range of categories. In fact, we are honored to have been
given the highest ratings possible in more categories than any
other vendor evaluated. Thank you to the Magnite team for their
hard work in building a series of offerings that are truly
exceptional.”
Read the full report here to see the detailed
evaluation.
Other key takeaways from The Forrester Wave™:
- Magnite received more 5/5 ratings than any other vendor
evaluated, and was the only vendor to receive a 5/5 rating in two
criteria, User Interface and Supporting Services and
Offerings.
- Forrester noted Magnite’s technical competence in supporting
monetization across online video, audio, mobile app, and complex
media such as major event live streams.
- The report also mentioned Magnite’s deep knowledge of how to
leverage signal partnerships to build addressability solutions in
new environments.
About MagniteWe’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising company. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world’s leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile high
Denver, historic London, colorful Singapore, and down under in
Sydney, Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact:Charlstie
Veithcveith@magnite.com516-300-3569
Grafico Azioni Magnite (NASDAQ:MGNI)
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Grafico Azioni Magnite (NASDAQ:MGNI)
Storico
Da Gen 2024 a Gen 2025