VH1 Mobile Launches New 'Best Week Ever' Game, Subscription Ringtone Service and New iPhone Applications
11 Febbraio 2009 - 4:46PM
PR Newswire (US)
Video Streams for VH1 Mobile Surpass 2 Million in December, 2008
NEW YORK, Feb. 11 /PRNewswire/ -- Following its best year ever, VH1
Mobile is launching a new trivia game based on the TV series "Best
Week Ever," a new ringtone subscription service and several iPhone
applications. VH1 Mobile is also launching a special mobile live
chat offering in conjunction with "I Love Money 2" currently airing
on VH1. Additionally, VH1 Mobile has launched a redesign of its
popular mobile Web site (m.vh1.com), which gives users access to
show episodes and clips, exclusive live performances, photos, VH1
Blog and Scandalist.com posts and mobile applications by typing
VH1.com into any Internet-ready mobile device. These launches
follow VH1 Mobile's strongest year of growth, as more than 2
million video streams were logged in December, 2008 alone. Video
streams for the year increased 93% over 2007 and page views on the
mobile Web site grew by more than 580% year-over-year. New
programming, gaming and applications include: "Best Week Ever
Trivia for Prizes" -- VH1's "Best Week Ever Trivia for Prizes" is a
trivia game based on the weekly TV series. Like the show, the game
is updated every week with trivia based on the latest pop culture
news, and features questions based on segments from the previous
broadcast, written by the "Best Week Ever" writers. Each day there
are three trivia tournaments. The top three scorers of the day win
prizes including game consoles and MP3 players. The subscription
game is available on Alltel, Boost, Nextel, Sprint and Verizon
Wireless. It is scheduled to launch on Virgin Mobile in March. VH1
Mobile's iPhone Applications -- Upcoming iPhone launches include
"VH1 Photos," which will give users the ability to view and share
the latest in celebrity photos and "VH1 Sneak Peeks," which will
give users access to clips of VH1's hottest shows. Both
applications will be available in February. Additionally, VH1
Mobile's "Watch and Discuss Live Chat" application, which lets
users chat in real time with other users about VH1 shows, pop
culture, sports, politics or any other topic of their choosing,
will launch a special chat offering in conjunction with the new
season of "I Love Money 2." Each week, there will be a chat hosted
by the castoff from that week's episode during repeats of the show.
VH1 Mobile's "Watch and Discuss Live Chat" is currently available
on Alltel and AT&T. It will be available on Sprint, Verizon
Wireless and on iPhones later this month. VH1 Mobile's subscription
ringtone service offers monthly subscribers ringtones from artists
including Kelly Clarkson, Beyonce and The Rolling Stones. Users
receive two ringtones and one wallpaper per month for $5.99. "Best
Week Ever Trivia for Prizes" is developed and published by Twistbox
Entertainment, Inc., a wholly owned subsidiary of Mandalay Media,
Inc. (OTC Bulletin Board: MNDL). VH1 Mobile's "Watch and Discuss
Live Chat" application is developed by Mobui. For more information
on these new launches and other VH1 Mobile content visit
VH1.com/mobile. VH1 connects viewers to the music, artists and pop
culture that matter to them most with TV series, specials, live
events, exclusive online content and public affairs initiatives.
VH1 is available in 95 million households in the U.S. VH1 also has
an array of digital channels and services including VH1Classic, VH1
Soul, VH1 Mobile, VH1 Games and extensive broadband video on
VH1.com. Connect with VH1 at VH1.com. Contacts: Erica Cantwell
Sahin 212-846-3683 DATASOURCE: VH1 CONTACT: Erica Cantwell Sahin of
VH1, +1-212-846-3683, Web Site: http://www.vh1.com/
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