Momentive Announces SurveyMonkey Price Optimization Solution, Empowering Users to Find Optimal Prices for Products
09 Novembre 2022 - 3:00PM
Business Wire
The new solution democratizes access to pricing
decision-making by putting the power of audience sentiment in the
hands of all users, not just market research experts
Momentive (Nasdaq: MNTV), the maker of SurveyMonkey and
GetFeedback, today announced the launch of its new Price
Optimization solution for SurveyMonkey. Using the popular Van
Westendorp Price Sensitivity Meter, the new solution is a quick,
easy, and reliable way for product managers, marketers, insights
professionals, pricing managers, and other business professionals
to determine the optimal price point of a product in hours, not
weeks.
In times of economic uncertainty, knowing what an audience is
willing to pay for a product is critical to maximizing both
profitability and customer satisfaction. With many companies
focused on cost-cutting, investing in expensive, slow, third-party
research agencies is often not a priority, yet many low-end survey
tools lack the expert methodology and targeting capabilities
required for this work. SurveyMonkey Price Optimization fills that
gap as a robust, yet accessible, solution that features in-product
guidance for both the survey creation and analysis stage and
delivers real-time results.
Key features of the Price Optimization solution
include:
- With built-in Van Westendorp methodology, the solution makes it
easy for anyone to run price optimization research. In-product
guidance and best practices allow any user to set up a
methodologically sound survey. Analysis guidance helps users
at any level of expertise identify a product’s optimal price points
and acceptable price range based on target audience feedback.
- Users can deploy a survey in hours with self-service
checkout, or enjoy the flexibility of working with experts to
assist in launching. A global panel is built into the solution,
which allows users to see responses in real time as they
come in.
- Built-in data visualizations and custom questions allow
users to quickly determine the optimal price point and range based
on a target audience’s responses. Trusted, proprietary data through
the SurveyMonkey Audience panel allows users to reach over 175
million people in over 130 countries, including B2B and niche
audiences. The data is automatically cleaned and outlier responses
are removed, leaving users with reliable, quality data.
- The solution is a cost-effective alternative to
expensive and slow third-party agencies that deliver static results
in weeks. It is also available with project-based pricing so
users aren’t locked into a subscription to use the solution.
“Determining how to price products is often what makes or breaks
a company’s success, yet many small-to-medium companies struggle
with this being a costly and difficult process,” said Samuel
Bakouch, senior vice president of product management at Momentive.
“We recognize how critical this is to any business, which is why
our Price Optimization solution is designed to be affordable,
easy-to-use, and fast. Our goal is to democratize decision-making,
and this solution puts the insights that matter into the hands of
product managers, product marketers, founders, and more to set the
price for new product launches, adjust the price of existing
products, and prioritize new features based on audience
feedback.”
Customers like the AI career development platform Savviest, Inc.
already benefit from the Price Optimization solution.
“We were hoping to find the ideal price point for our lowest B2C
SaaS subscription tier,” said Devin Owen, CEO at Savviest, Inc. “We
not only validated a range for pricing our subscription, but
discovered new customer segments with higher willingness to
pay.”
About Momentive
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and
analyzes human sentiment at scale. Momentive products, including
SurveyMonkey, GetFeedback, and Momentive brand and market insights
solutions, equip decision-makers at 345,000 organizations
worldwide with the insights they need to make decisions with speed
and confidence. Millions of users rely on Momentive to fuel market
insights, brand insights, employee experience, customer experience,
and product experience. Ultimately, the company’s vision is to
broaden the world’s perspective to shape the future of business.
Learn more at momentive.ai.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221109005301/en/
Media Contact: Momentive PR pr@momentive.ai
Grafico Azioni Momentive Global (NASDAQ:MNTV)
Storico
Da Ott 2024 a Dic 2024
Grafico Azioni Momentive Global (NASDAQ:MNTV)
Storico
Da Dic 2023 a Dic 2024