National Research Corporation hosts healthcare Market Insights Summit in Las Vegas
06 Febbraio 2013 - 12:00PM
National Research Corporation is pleased to host its second annual
Market Insights Summit, February 26-28, at the Las Vegas Marriott
in Las Vegas, Nevada. This event will offer attendees an
opportunity to engage with peers and learn how market research
provides a competitive advantage in the healthcare profession.
Speakers will share best practices related to healthcare consumer
trends, brand equity, and more.
The Market Insights products from National Research comprise the
nation's largest online healthcare survey, polling 270,000
consumers annually in over 250 markets. Summit attendees will
include research experts, power users, and beginners, all linked
together by their ability to use the Market Insight products. This
varied group will share success stories, ideas, and aspirations on
how syndicated consumer data has produced proven strategic results
and made significant strides in the branding of hospitals, health
systems, and healthcare organizations.
Ryan Donohue, Director of Program Development at National
Research and opening presenter at the Summit, said that now, more
than ever, marketers are looking at numbers to make evidence-based
decisions when constructing their organization's overall marketing
strategy.
"Given drastic changes to how hospitals and health systems must
do business, marketing professionals will feel more pressure than
ever to reach and influence their consumer audiences. When they do,
they'll need to quantify that effectiveness to the c-suite and it's
impossible to do this without the benchmarking research provides,"
said Donohue.
Attendees will hear from industry speakers who will dive into
topics, including consumer behaviors, future trends, Accountable
Care Organizations, perception analytics, and brand strategy. They
will leave with a broader perspective of how consumer research can
help inform their market strategy.
For more information on the Market Insights Summit and to
register, visit nationalresearch.com/2013Summit.
About National Research Corporation
For more than 30 years, National Research Corporation (NASDAQ:
NRCI) has been at the forefront of patient-centered care. Today the
company's focus on empowering customer-centric healthcare across
the continuum extends patient-centered care to incorporate
families, communities, employees, senior housing residents, and
other stakeholders.
Recognized by Modern Healthcare as one of the largest patient
satisfaction firms in the U.S., National Research is dedicated to
representing the true voice of patients and other healthcare
stakeholders. This integration of cross-continuum metrics and
analytics uncovers insights for effective performance improvement,
quality measurement, care transitions, and many other factors that
impact population health management.
For more information, call 800-388-4264, write to
info@nationalresearch.com, or visit www.nationalresearch.com.
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CONTACT: Scott Smith
Director of Marketing
National Research Corporation
800-388-4264
scsmith@nationalresearch.com
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