Google Accounts for Half of All U.S. Searches in April, According to Nielsen//Netratings
26 Maggio 2006 - 2:12AM
PR Newswire (US)
Shoppers Connect With Brick and Mortar Stores Through Search NEW
YORK, May 25 /PRNewswire/ -- Nielsen//NetRatings, a global leader
in Internet media and market research, today announced that Google
accounted for 50 percent of all searches conducted in April,
followed by Yahoo! and MSN, with 22 and 11 percent, respectively
(see Table 1). Year over year, Google gained three percentage
points in market share, while Yahoo! remained flat and MSN dipped
slightly. "Google has passed a significant milestone in April,
garnering half of the searches in the U.S.," said Michael Lanz,
vice president, search industry solutions, Nielsen//NetRatings. "We
can continue to expect new features, improved functionality and
rewards programs from the top search providers as they compete to
win consumers' loyalty. There is also opportunity for smaller
providers to fulfill targeted search needs," he continued. Table 1:
Search Share among Top 3 Search Providers, April 2006 (U.S.)
--------------------------------------------------------------------------
Search Provider Apr-05 Search Apr-06 Search Percentage Share Share
Point Change
--------------------------------------------------------------------------
Google Search 47% 50% +3
--------------------------------------------------------------------------
Yahoo! Search 22% 22% 0
--------------------------------------------------------------------------
MSN Search 12% 11% -1
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Source: Nielsen//NetRatings MegaView Search, May 2006 The top two
search engines showed robust growth over the past year. Google
Search grew 34 percent year over year, followed by Yahoo! Search
with 27 percent growth. MSN Search rounded out the top three,
growing 10 percent year over year (see Table 2). Table 2: Search
Growth among Top 3 Search Providers, April 2006 (U.S.)
--------------------------------------------------------------------------
Search Provider Apr-05 Searches Apr-06 Searches YOY Search (000)
(000) Growth
--------------------------------------------------------------------------
Google Search 1,986,795 2,655,649 34%
--------------------------------------------------------------------------
Yahoo! Search 919,894 1,169,109 27%
--------------------------------------------------------------------------
MSN Search 515,926 570,080 10%
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Source: Nielsen//NetRatings MegaView Search, May 2006 Traditional
Brick and Mortar Stores Benefit from Shopping Search Consumers are
increasingly connecting with major retail stores via search
engines, underscoring the influence search can have on online and
offline buying. This is particularly evident in the top five
shopping keywords, all of which are brick and mortar stores (see
Table 3). "As the top shopping search terms indicate, people are
now using search to connect with trusted brick and mortar stores,
often those that started as traditional offline marketplaces. These
companies have each built a strong Web presence designed to
encourage consumers to buy immediately online, or give them the
tools they need to do preliminary research before making an
in-store purchase," said Lanz. Table 3: Top 5 Shopping Search
Terms, April 2006 (U.S.)
------------------------------------------------------- Search Term
Rank Searches (000)
------------------------------------------------------- "home
depot" 1 2,484
------------------------------------------------------- "walmart" 2
2,251 -------------------------------------------------------
"target" 3 2,112
------------------------------------------------------- "sears" 4
1,690 ------------------------------------------------------- "best
buy" 5 1,652
------------------------------------------------------- Source:
Nielsen//NetRatings MegaView Search, May 2006 About
Nielsen//NetRatings NetRatings, Inc. (NASDAQ:NTRT) delivers leading
Internet media and market research solutions, marketed globally
under the Nielsen//NetRatings brand. With high quality,
technology-driven products and services, Nielsen//NetRatings is the
global standard for Internet audience measurement and premier
source for online advertising intelligence, enabling clients to
make informed business decisions regarding their Internet and
digital strategies. The Nielsen//NetRatings portfolio includes
panel-based and site-centric Internet audience measurement
services, online advertising intelligence, user lifestyle and
demographic data, e-commerce and transaction metrics, and custom
data, research and analysis. For more information, please visit
http://www.nielsen-netratings.com/. Suzy Bausch 408-941-2965
Leilani Han 408-941-2930 DATASOURCE: Nielsen//NetRatings CONTACT:
Suzy Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both
of Nielsen//NetRatings Web site: http://www.netratings.com/
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