Nielsen//NetRatings to Present Exclusive Research Examining 'Consumer-Generated Media' at Digital Marketing Conference
01 Giugno 2006 - 10:50PM
PR Newswire (US)
NEW YORK, June 1 /PRNewswire/ -- Jon Gibs, senior director of media
with Nielsen//NetRatings, a global leader in Internet media and
market research, will present exclusive research entitled "Mash-Up
Media: My.Internet" at this year's Digital Marketing Conference on
June 8-9, 2006 at New York City's Marriott Marquis hotel. The
research, presented at 10:30 a.m. on June 8, will address how
publishers and advertisers are being affected by consumer-generated
media or, as Gibs coined it -- "My.Internet." The presentation will
include how this new type of media fragmentation affects consumer
engagement with publishers and what types of new advertising models
are open to agencies and advertisers. Session attendees will learn
about the challenges that are associated with "My.Internet," how it
has already changed the online media space, and what we should
expect in the coming year. "The top 10 social networking sites have
collectively grown 47 percent year over year, proving that social
networking sites like MySpace, Blogger and YouTube are no fad,"
said Gibs. "The content is relatively inexpensive and it is truly
an interactive medium. We've compared it to reality programming --
only everyone who wants to can participate. This is an interesting
space to monitor because as competition flourishes, these sites
will constantly need to offer new content and capabilities in order
to compete." This year's Digital Marketing Conference boasts
attendance and participation from thought leaders from the hottest
interactive media companies in the industry, including this year's
Platinum and General Session sponsor, CNET Networks, the global
media company. About Nielsen//NetRatings NetRatings, Inc.
(NASDAQ:NTRT) delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience
measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site- centric Internet audience
measurement services, online advertising intelligence, user
lifestyle and demographic data, e-commerce and transaction metrics,
and custom data, research and analysis. For more information,
please visit http://www.nielsen-netratings.com/. About CNET
Networks, Inc. CNET Networks is a global media company with some of
the most important and valuable brands on the Web targeting
passionate audiences. The company's brands -- such as CNET,
GameSpot, TV.com, MP3.com, Webshots, BNET and ZDNet -- serve the
technology, games and entertainment, business, and community
categories. CNET Networks was founded in 1993 and has always been
"a different kind of media company" creating engaging media
experiences through a combination of world-class content and
technology infrastructure. About Adweek Magazines Adweek Magazines
are published by VNU Business Publications USA, a part of VNU
Business Media. VNU Business Publications USA publishes 52 b-to-b
titles in the entertainment, media, marketing, performance, travel
and design industries. Its portfolio also includes The Hollywood
Reporter, Billboard, National Jeweler and Successful Meetings.
Digital Marketing Conference Contact: Anne Donohoe / Jennifer
Handshew KCSA Worldwide Day of Show: 732.620.0033 / 917.359.8838
Office: 212.896.1261 / 212.896.1274 / Nielsen//NetRatings Contact:
Leilani Han 408.941.2930 DATASOURCE: Nielsen//NetRatings CONTACT:
Digital Marketing Conference Contact: Anne Donohoe, Day of Show:
+1-732-620-0033, Office: +1-212-896-1261, , or Jennifer Handshew,
Day of Show: +1-917-359-8838, Office: +1-212-896-1274, , both of
KCSA Worldwide for Nielsen//NetRatings; Leilani Han of
Nielsen//NetRatings, +1-408-941-2930, Web site:
http://www.nielsen-netratings.com/
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