Omniture's Next Version of SearchCenter Delivers Landing Page Optimization
24 Settembre 2009 - 2:00PM
Marketwired
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online
business optimization software, today released the next version of
Omniture SearchCenter, which allows search engine marketers to test
landing pages across campaigns and ad groups.
SearchCenter is Omniture's search engine marketing and keyword
bid management application and part of Omniture's Online Marketing
Suite, an integrated portfolio of optimization applications for
Visitor Acquisition, Conversion, Online Analytics and Channel
Analytics built on an Open Business Analytics Platform. More than
50 percent of the Ad Age Top 50 interactive agencies currently use
Omniture SearchCenter, including companies such as Sapient,
Resolution Media and Best Buy.
Leading interactive agencies such as BGT Partners are already
using Omniture's next version of SearchCenter to provide a more
relevant experience from keyword search to conversion.
"Omniture's new version of SearchCenter allows us to connect
search to the onsite experience to further optimize ad spend for
our customers," said David Clarke, co-founder and managing partner
at BGT Partners. "We gain the ability to understand data from
customer acquisition to conversion, allowing us to target specific
content to visitor segments and ultimately, drive higher
conversions for our customers."
Optimizing landing pages in conjunction with keywords and ad
copy through Omniture SearchCenter turns searchers into visitors
and visitors into buyers. The updated version of Omniture
SearchCenter allows marketers to save valuable time and manual
effort by using current tagging on pages. Marketers can create a
more personalized visitor experience by directing content to
specific groups of visitors and can increase productivity by
testing ad groups of keywords against performance of landing
pages.
"Typically, 80 percent of a marketing budget is spent on
acquisition with 20 percent spent on conversion. There has been
little insight into how best to adjust that metric for more
efficient marketing. Online marketers don't need to accept a 4
percent conversion rate in their campaigns and are demanding better
control and optimization of ad spend from the acquisition process
to conversion," said Matt Belkin, general manager of SearchCenter
for Omniture. "Omniture SearchCenter provides a solution and allows
them to better see data throughout the entire conversion cycle,
driving greater ROI on marketing spend."
The new version of Omniture SearchCenter is now available. For
more information on Omniture SearchCenter, contact your Omniture
account manager, call toll free (877) 722-7088 or visit
http://www.omniture.com/en/products/search_marketing/searchcenter
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers. These statements are based on current
expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form
10-Q for the period ended June 30, 2009, and from time to time in
other reports filed by Omniture with the U.S. Securities and
Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.
Omniture Press Contact Jamie Stum 801.830.5218 Email Contact
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