Omniture Measures First Retail Transaction to Ever Happen on Facebook
30 Settembre 2009 - 2:00PM
Marketwired
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online
business optimization software, and Alvenda, the only
commerce-enabled advertising network and an Omniture Certified
Channel partner, today announced that Omniture has measured the
first retail transaction to ever happen on Facebook through
Omniture's App Measurement for Facebook solution. This solution
enables marketers to utilize Omniture SiteCatalyst's analytics,
segmentation and reporting capabilities for applications built on
the Facebook Platform.
Alvenda, which enables customers to shop inside Shoplets, or
checkout-enabled storefronts, placed Shoplets on Facebook for a
leading florist and gift retailer that allowed customers to shop
without leaving the Facebook site. Using the Omniture solution for
Facebook app measurement, Alvenda measured the retailer's
transactions that occurred within Shoplets alongside all other
online marketing data in a single dashboard.
The integration between SiteCatalyst and Shoplets enables the
leading florist and gift retailer to better understand Facebook
users' engagement with the Shoplet application and to gain insight
into the relationship between Facebook, site traffic and other
online marketing campaigns such as traditional banner ads. The
retailer can use that insight to make more informed, data-driven
social media marketing decisions.
"Facebook brings together an immense social media audience that
holds significant opportunities for retailers," says Wade Gerten,
CEO of Alvenda. "Measuring transactions on Alvenda Shoplets with
Omniture App Measurement for Facebook allows Alvenda to provide
retailers with the data behind every transaction happening on
Facebook so customers receive a more personalized, nonintrusive
experience."
Omniture SiteCatalyst, a component of the Omniture Online
Marketing Suite, integrates with Alvenda through Omniture Genesis,
the Omniture solution for integrating third-party marketing
applications. Omniture Genesis integrations help customers measure
and optimize marketing campaigns across multiple online
initiatives.
"Being first to measure social shopping on Facebook shows how
quickly our customers and partners can adapt Omniture's technology
to meet the preferences of their online audiences using the most
current ecommerce technologies," said Brett Error, CTO and
executive vice president, products at Omniture. "Omniture is at the
forefront of innovation to support evolving customer needs and
emerging customer interaction channels."
To learn more about the Omniture integration with Alvenda,
please visit the Omniture success story page.
About Alvenda
Alvenda operates an ecommerce-enabled advertising network for
merchants consisting of premium publishers, bloggers, subject
matter experts, and even customers themselves. With Alvenda,
everybody sells! Alvenda enables merchants to generate profitable
revenue by targeting, advertising, and transacting with customers
across millions of locations on the Web. Alvenda is a
privately-funded company headquartered in Minneapolis, MN. Alvenda
was founded in 2008 by three executives with past expertise in
merchandise optimization software at Oracle Retail, online retail
marketing at Target.com, and interactive advertising at Ogilvy
Interactive. For more information on Alvenda, visit
www.alvenda.com.
About Omniture Genesis(TM)
Omniture Genesis integrates complementary third-party online
marketing technologies with Omniture products. Omniture Genesis
gives online marketers the ability to view and optimize campaign
and conversion performance across multiple applications. Enabled by
the online marketing industry's largest ecosystem of application
providers, Omniture Genesis automates information sharing to
support online marketing best practices for cross-channel
reporting, dynamic visitor segmentation, and performance
optimization.
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers. These statements are based on current
expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form
10-Q for the period ended June 30, 2009, and from time to time in
other reports filed by Omniture with the U.S. Securities and
Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.
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Omniture Press Contact Jamie Stum 801.830.5218 Email Contact
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