Omniture, Inc. (NASDAQ: OMTR), a leading provider of online
business optimization software, and 24/7 Real Media Inc., a WPP
company (NASDAQ: WPPGY) and a leader in global digital marketing,
today announced that Dominion Enterprises is deploying an
integrated ad management and analytics offering from the two
companies to increase the value of its advertising inventory.
Dominion Enterprises, a leading publisher of niche consumer
information sites such as Homes.com and ForRent.com, is examining
this service on its online properties to serve more targeted
advertising and to produce completed-loop reporting on advertising
effectiveness.
Dominion Enterprises will be able to utilize the joint solution
to serve relevant ads on its online properties through 24/7’s Open
AdStream® platform, which are targeted to customized visitor
segments created via Omniture SiteCatalyst. The custom segments are
built based on data, such as time spent on site and number of
return visits, that is shared between SiteCatalyst and Open
AdStream. Publishers such as Dominion Enterprises can leverage Open
AdStream’s intelligent ad decisioning and delivery capabilities to
serve the most appropriate ad to users in each visitor segment,
enabling maximum revenue generation for the publisher’s Web site.
Data segments from Omniture SiteCatalyst are actionable in the Open
AdStream platform, enabling publishers to deliver more relevant and
targeted ads. To better understand how the defined visitor segments
interact with particular ads, Dominion Enterprises measures
advertising metrics such as impressions, clickthroughs, cost per
click, cost per action and ad revenue as well as analytics metrics
provided by Omniture SiteCatalyst and Open AdStream. Additionally,
publishers can view segment, creative and other performance-based
campaign metrics in the Open AdStream interface, and export that
data to SiteCatalyst where campaign metrics are correlated with
site-wide visitation metrics to provide deeper insight into
campaign performance. The integration of data on both ends better
informs publishers’ marketing decisions, such as forecasting
revenue and ad inventory.
“The Omniture and 24/7 Real Media joint solution provides an
additional tool to advertisers to reach a more qualified audience
for their ads, which results in stronger leads,” said Kevin Rogers,
Web analyst at Dominion Enterprises. “By understanding which ads
are more relevant to particular visitor segments, we have an
additional way to drive conversions for our advertisers, which
helps us increase the value of our advertising inventory.”
This integration further develops the strategic partner
relationship announced in January 2009 between WPP and Omniture.
The partner relationship provides clients with more effective
insights globally across both digital and traditional media
channels. Open AdStream is 24/7 Real Media’s proprietary,
award-winning ad serving and campaign management platform that
combines the powerful business intelligence of Web analytics and
targeted advertising with a world-class management platform across
every digital channel.
“Through this cutting-edge integration, 24/7 Real Media’s
publishers and marketers will be better equipped to engage their
audiences with targeted advertising messages,” said Nicolle Pangis,
vice president, product management, global media and technology for
24/7 Real Media, Inc. “Publishers such as Dominion Enterprises are
now discovering how extensively this new capability aggregates
their wealth of information to further understand and leverage that
data in real time.”
“Prior to this integration, publishers have not been able to
optimize ad delivery based on valuable information about the ways
visitors interact with content,” said John Mellor, executive vice
president of business development and corporate strategy at
Omniture. “The joint solution with Omniture SiteCatalyst and Open
AdStream gives publishers such as Dominion Enterprises the insight
they need to better optimize ad effectiveness, resulting in higher
CPM rates and increased revenue.”
For more information about publishers’ integrated use of
Omniture SiteCatalyst and 24/7 Real Media Open AdStream, please
visit www.omniture.com or www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, (NASDAQ: WPPGY) is the
leading global digital marketing company, empowering advertisers
and publishers to engage their target audiences with greater
precision, transparency and ROI. Using its award winning ad
serving, targeting, tracking and analytics platform, powerful
search marketing technology and global network of specialized Web
sites, the company has turned the art of reaching audiences across
virtually any digital medium into a measurable science. The company
is headquartered in New York, with 18 offices in 12 countries
throughout North America, Europe and the Asia Pacific region. For
more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org.
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute “forward-looking statements” within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers and strategic partners. These statements are
based on current expectations and assumptions regarding future
events and business performance and involve certain risks and
uncertainties that could cause actual results to differ materially,
including but not limited to, risks described in Omniture's
quarterly report on Form 10-Q for the period ended June 30, 2009,
and from time to time in other reports filed by Omniture with the
U.S. Securities and Exchange Commission. These reports are
available on the Investor Relations section of our web site at
http://www.omtr.com. Omniture undertakes no duty to update any
forward-looking statement to conform the statement to actual
results or changes in the company's expectations.
Grafico Azioni Omniture (MM) (NASDAQ:OMTR)
Storico
Da Mag 2024 a Giu 2024
Grafico Azioni Omniture (MM) (NASDAQ:OMTR)
Storico
Da Giu 2023 a Giu 2024