PARL Parlux Fragrances, Inc. (MM)

Parlux Announces European Launch of Paris Hilton Fragrance FORT LAUDERDALE, Fla., May 6 /PRNewswire-FirstCall/ -- Parlux Fragrances, Inc. (NASDAQ:PARL) announced today the expansion of its launch of the Paris Hilton fragrance in Europe. The launch in France through Sephora (a subsidiary of LVMH) will be on May 10, 2005, followed by a launch in the U.K. with Debenhams on May 16, 2005. Ms. Hilton will make personal appearances at the launch parties and at a selected store location in Paris and London. Ilia Lekach, Chairman and CEO of Parlux, commented, "The excitement surrounding the international rollout of our Paris Hilton fragrance has exceeded expectations. The demand for the product has been invigorating for our existing distributors and has allowed us to add new distributors in areas previously not covered." Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and, in addition to the Paris Hilton fragrance license, holds the licenses to manufacture and distribute the fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund and Fred Hayman Beverly Hills. Parlux also recently signed a license to manufacture and distribute Paris Hilton watches. The Company may periodically release forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and the Company's ability to introduce new products in a cost-effective manner. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. DATASOURCE: Parlux Fragrances, Inc. CONTACT: Ilia Lekach, Chairman & CEO, Parlux Fragrances, Inc., +1-954-316-9008, ext. 116 Web site: http://www.parlux.com/ Company News On-Call: http://www.prnewswire.com/comp/674987.html

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