Parlux Fragrances, Inc. Signs Queen Latifah
02 Giugno 2008 - 3:18PM
Marketwired
FORT LAUDERDALE, FL announced today the signing of a global
licensing agreement to launch the first fragrance from pop culture
icon, Queen Latifah.
The fragrance, the first from this charismatic and curvaceous
award-winning rapper, actress and singer, will debut Fall 2009, in
the U.S., with an international roll-out shortly thereafter.
According to Queen Latifah, "For me, beauty really does start on
the inside. It's like a state of mind, a state of love if you will.
So I see fragrance as just a natural expression of this state of
love: scent expresses a woman's confidence and sensuality; it's how
she embraces her body, her mind and her strength."
"Queen Latifah exudes a radiant confidence and inimitable
style," Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc.,
observes. "Individuals of all ages and races connect with her
compelling charisma and her compassion. Every woman is a Queen in
Latifah's world. With that sense of empowerment in mind, the
fragrance we will create together is, naturally, going to express
not simply beauty and sensuality but inner strength and an
exuberant sense of confidence."
About Queen Latifah
Queen Latifah's work in music, film and television has earned
her a Golden Globe Award
(http://en.wikipedia.org/wiki/Golden_Globe), a Grammy Award
(http://en.wikipedia.org/wiki/Grammy_Award), five additional Grammy
nominations, two Screen Actors Guild Awards
(http://en.wikipedia.org/wiki/Screen_Actors_Guild_Award), an Emmy
Award nomination (http://en.wikipedia.org/wiki/Emmy_Award), and an
Academy Award nomination for "Chicago"
(http://en.wikipedia.org/wiki/Academy_Award). Named one of People
Magazine's Most Beautiful People in May 2008, she strives to
empower women and instill knowledge and confidence with every
opportunity. Transcending the "urban" label, Latifah has a
passionate following that crosses race, age and gender boundaries.
The top Renaissance woman in the entertainment industry, she has
been honored with a star on the Hollywood Walk of Fame, a first for
a hip hop artist now turned award-winning actress and singer.
About Parlux Fragrances, Inc.
Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige products. It holds licenses for Paris
Hilton fragrances, watches, cosmetics, sunglasses, handbags and
other small leather accessories, in addition to licenses to
manufacture and distribute the designer fragrance brands of Jessica
Simpson, GUESS?, Nicole Miller, Natori, XOXO, Ocean Pacific (OP),
Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly
Hills.
Certain Information Regarding Forward-Looking Statements
This press release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, regarding, among other things, our plans, strategies and
prospects, both business and financial. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause actual results, performance or achievements
of Parlux or its industry to be materially different from any
future results, performance or achievements expressed or implied by
such forward-looking statements. These risks and uncertainties
include, among others, future trends in sales and Parlux's ability
to successfully introduce, acquire, or launch new brands, licenses,
or products in a cost-effective manner, general economic conditions
and continued compliance with the covenants in our credit facility.
Additional risk factors are set forth in the Company's periodic
reports filed with the Securities and Exchange Commission. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date thereof. Parlux
undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
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FOR: Queen Latifah CONTACT: Amanda Silverman (212) 774-3683 FOR:
LSZ Communications (917) 693-8602 (for Parlux Fragrances) CONTACT:
Lori Zelenko FOR: Parlux Fragrances, Inc. (954) 316-9008 CONTACT:
Neil J. Katz CEO Ext. 8116
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