Parlux Approves Buyback of One Million Shares FORT LAUDERDALE, Fla., Aug. 6 /PRNewswire-FirstCall/ -- Parlux Fragrances, Inc (NASDAQ:PARL) announced today that its Board of Directors approved a common stock buyback not to exceed one million shares, subject to price and other limitations. Ilia Lekach, Chairman and Chief Executive Officer said, "I remain optimistic about our business for this fiscal year and we intend to continue our stock buyback strategy." Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and holds the licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, Ocean Pacific (OP), Fred Hayman Beverly Hills, GUESS? and Paris Hilton. The Company may periodically release forward-looking statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and the Company's ability to introduce new products in a cost-effective manner. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. DATASOURCE: Parlux Fragrances, Inc. CONTACT: Ilia Lekach, ext. 116 or Frank A. Buttacavoli, ext. 117, both of Parlux Fragrances, Inc., +1-954-316-9008 Web site: http://www.parlux.com/ Company News On-Call: http://www.prnewswire.com/comp/674987.html

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