LOS ANGELES, July 8, 2016 /PRNewswire/ -- Sofia Vergara
and Perfumania are kicking off Beautycon Festival LA with an
exclusive event on July
8th to celebrate the launch of TEMPTING BY
SOFIA VERGARA, the newest scent in
Sofia's fragrance collection.
Beautycon Media's content creators will be able to get a sneak
peek and learn about the sexy scent that just dropped at Perfumania
and Perfumania.com this month.
"Sofia Vergara is breaking the
mold of traditional media by partnering with Beautycon Media for
the launch of her new fragrance, Tempting," says Moj Mahdara, CEO of Beautycon
Media. "Beautycon Media provides a large network of diverse
content creators who reach hundreds of millions of people in a
unique way while creating a viral buzz throughout the digital
space. Beautycon Media is committed to reinventing beauty as an
expression of power and creativity."
Sofia's close connection with her fans lends itself to this
unprecedented beauty launch. "Sofia
Vergara has an incredible fan base and fantastic engagement
with her audience. With the launch of Tempting, we wanted to
further engage the next generation of beauty enthusiasts through
Beautycon's extensive influencer network, expanding the dialogue
through both traditional and new media," says Don Loftus, President of Parlux Fragrances,
LTD.
The newest addition to her fragrance collection, TEMPTING BY
SOFIA VERGARA is for the temptress
in every woman. "Every woman has a sultry side – it's one of the
most enjoyable aspects of being a woman. I created this scent to
help stir that emotion. Women should feel sexy and comfortable in
their own skin. Being Tempting is all about being yourself and
loving it," says Sofia. Intoxicatingly sexy, TEMPTING BY
SOFIA VERGARA is an alluring and
playful scent, a tribute to Sofia's charismatic personality.
A fresh, floriental, fruity fragrance, the notes include:
TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai
Berry
MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid,
Star Jasmine
BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk
A beautiful interpretation of Sofia's famous curves, the
hourglass bottle design exudes both femininity and sensuality. The
facets are inspired by the emerald, found in Sofia's native
Colombia and incorporated
throughout her fragrance collection. A faceted cap completes the
look.
FRAGRANCE COLLECTION
Eau de Parfum Spray (1.0 fl oz. /
30mL) $32.00
Eau de Parfum Spray (3.4 fl oz. / 100mL) $55.00 (available September 2016)
TEMPTING BY SOFIA
VERGARA will be available at Perfumania and
Perfumania.com in July 2016 and
retailers nationwide in September
2016.
ABOUT PARLUX FRAGRANCES, LTD
Parlux Ltd. is a
leading global beauty company that designs, manufactures, markets
and distributes prestige fragrances and related products. It
is a wholly owned subsidiary of Perfumania Holdings, Inc., an
independent, national, vertically integrated wholesale distributor
and specialty retailer of fragrances and related products (traded
on the NASDAQ exchange as PERF). Through its various
subsidiaries, Perfumania Holdings, Inc. holds the licenses for
notable fragrance brands including Vince Camuto, Jessica
Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy
Bahama, among others.
ABOUT SOFIA
VERGARA
Sofia Vergara
is an Emmy, Golden Globe and SAG nominated actress who can
currently be seen as 'Gloria Pritchett-Delgado' in America's #1
comedy, "Modern Family." Along with the recognition she has earned
for her acting career, Vergara is also considered a successful
entrepreneur with an especially strong celebrity brand. Being able
to successfully cross over from her original audience of Hispanic
consumers and spread her influence across all demographics, is
something Vergara does on a daily basis with her retail lines,
which range from make-up to furniture to hair care and fragrance.
Currently, Vergara serves as the Brand Ambassador for CoverGirl.
This will mark her sixth year working with the brand. She is also
the global ambassador for Head & Shoulders, the number one
shampoo brand in the world. She is currently entering her third
year with Rooms2Go designing a furniture collection. Her fragrance
collection includes Sofia by Sofia
Vergara and Love by Sofia
Vergara, launched globally last fall. She also
recently announced her partnership with houseware company
SharkNinja to launch their new coffee maker, the Ninja Coffee
Bar.
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SOURCE Perfumania Holdings, Inc.