NEW YORK, July 26, 2016 /PRNewswire/ -- Kenneth Cole
announces the launch of Black Bold, the next evolution of the
brand's iconic, signature fragrance, Kenneth Cole Black. Inspired by the fearless
spirit of New York, Black Bold is
the perfect scent for the man who will take on any challenge,
regardless of the odds and who is brave enough to believe that they
can make an impact. The new fragrance pushes boundaries with
strength, power, and confidence. From the sleek, leather-like
wrapped bottle design to the fragrance notes, Black Bold adds a
dynamic new dimension to the Kenneth Cole fragrance collection.
Intense. Determined. Unexpected. Now is the moment to FIND
YOUR BOLD.
"For more than 30 years, the company has embraced the essence of
New York – its boldness, its
energy, and its diversity," said Kenneth Cole, Chairman and Chief
Creative Officer of Kenneth Cole Productions. "I wanted Black Bold
to do just that - to celebrate the confident individuals who are
the protagonists in their own personal stories of resilience,
optimism, and ambition."
Kenneth Cole collaborated with Master Perfumer Harry Fremont of
Firmenich to craft a scent that embodies the feeling of a strong
masculine exterior with a confident yet caring interior, reflecting
the beauty of human strength. Black Bold features top notes of
citrus and herbal tones, rounded out with a blend of ground nutmeg
and a touch of lotus flower. Finished with elements of wood and
leathery musks, the fragrance contrasts between dark and light and
allows the boldness within to come to life.
The Black Bold advertising campaign was shot by photographer
Gregory Harris in New York, NY, and features model and artist
David Alexander Flinn. The
campaign will be supported by a robust print and digital
campaign.
With a sleek bottle design that stays true to the Kenneth Cole
brand, Black Bold incorporates a luxe leather-like material in a
modern silhouette. The bottle elements are inspired by Kenneth Cole
menswear.
Eau de Parfum 3.4 oz – $76
Eau de Parfum 1.7 oz – $58
Eau de Parfum 1.0 oz – $46
Kenneth Cole Black Bold will be
available at Kenneth Cole stores, KennethCole.com, Macy's,
Macys.com, and other fine retailers beginning August 2016.
ABOUT KENNETH COLE PRODUCTIONS, INC.
Kenneth Cole is
an American designer, social activist, and visionary who believes
business and philanthropy are interdependent. His global company,
Kenneth Cole Productions, creates modern, functional, clothing,
shoes, and accessories for inspirational urban lifestyles under the
brand names Kenneth Cole New York, Kenneth Cole Reaction and
Unlisted, as well as footwear under the name Gentle Souls. The
company has also granted a wide variety of third party licenses for
the production of men's and women's apparel, fragrances, watches,
jewelry, eyewear, and several other accessory categories, including
children's footwear. The company's products are distributed through
department stores, better specialty stores, company-owned retail
stores and its e-commerce website. Over 30 years ago, Kenneth Cole
leveraged his passion and unique brand platform to make a
meaningful impact on people's wardrobes, as well as communities in
need. He did what others didn't and said what others wouldn't.
Today, The Kenneth Cole Foundation remains committed to helping
communities in need by supporting Collective Health, Civil
Liberties, and Artistic Activism.
ABOUT PARLUX FRAGRANCES LTD
Parlux Ltd. is a leading
global beauty company that designs, manufactures, markets and
distributes prestige fragrances and related products. It is a
wholly owned subsidiary of Perfumania Holdings, Inc., an
independent, national, vertically integrated wholesale distributor
and specialty retailer of fragrances and related products (traded
on the NASDAQ exchange as PERF). Through its various
subsidiaries, Perfumania Holdings, Inc. holds the licenses for
notable fragrance brands including Vince Camuto, Jessica
Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy
Bahama, among others.
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SOURCE Kenneth Cole Productions, Inc.