Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China
11 Marzo 2024 - 12:10PM
Business Wire
Partnership provides Way.io, which among its
partners are Alibaba, Baidu and Tencent, with access to premium
Digital Out of Home (DOOH) inventory on a global scale via the
Hivestack Supply Side Platform (SSP)
Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader
in connecting advertisers to consumers across all major digital
channels, announced today its first domestic Demand Side Platform
(DSP) partnership in China with Way.io through its programmatic
digital out of home (DOOH) platform, Hivestack.
This collaboration marks a significant milestone in leveraging
China's position as the largest DOOH market in the world, with a
projected market of $5.2B in 2024, according to Statista.
Hivestack's platform is already integrated with 16 of the leading
DOOH media owners in China, covering an unparalleled network of
over 1 million screens across more than 93k sites and generating
access to 203 billion impressions amongst a variety of audiences
and popular advertising seasons.
For the first time, Way.io customers in China can activate
programmatic DOOH campaigns both in China and globally via Perion’s
Hivestack SSP’s worldwide network of premium DOOH inventory.
Way.io’s platform is used by many of the world's largest brands,
agencies, media owners, and demand partners including Alibaba, JD,
NANFU, VIP.com, Meituan and supply partners like Bytedance,
Tencent, Baidu, Kuaishou.
"This strategic alliance with Way.io brings new opportunities to
China's substantial digital landscape, offering unparalleled access
to global digital DOOH properties,” said Tal Jacobson, Perion’s
CEO. “This, together with our recent entry into Brazil, marks
another significant step in fulfilling Perion's commitment to
expand our global footprint.”
Aileen Ku, General Manager, China at Hivestack said,
“Programmatic DOOH is an increasingly popular option that brings
the best of digital technology to traditional OOH. Through this
partnership with Way.io, we are able to help Chinese brands engage
with Chinese customers by adding our 1 million+ premium DOOH
inventory in China into Way.io’s omni-channel platform. With
increasing demand for outbound business, we hope to roll out our
partnership internationally, providing Way.io with instant access
to premium DOOH inventory in over 35 markets.”
Derek Du, Founder & CEO at Way.io added, “The use of
programmatic technology ensures the best possible digital outreach
in an all-encompassing media mix strategy. As a leading
quantitative advertising platform, the core competitive edge lies
in data empowerment. With the establishment of a global media
network, the partnership with Hivestack is a key element of
Way.io's global expansion strategy. This collaboration will offer
advertisers a range of innovative media advertising formats that
are visually striking, along with new methods of data-driven
intelligent ad placements. This enhancement in Way.io's ability to
reach a comprehensive media audience not only signals an elevation
in domestic programmatic advertising to meet international
standards but also marks the official entry into the DSPOOH
(DSP+DOOH) digital era. Working together, we look forward to
shaping the future!”
For more information and market statistics please see post on
the company’s website.
About Perion Network Ltd.
Perion connects advertisers with consumers through technology
across all major digital channels. These channels converge at
Perion’s intelligent HUB (iHUB), which connects the company’s
demand and supply assets, providing significant benefits to brands
and publishers.
For more information, visit Perion's website at
www.perion.com
About Way.io
Way.io is a prominent player in China's quantitative advertising
technology sector. Their primary focus is to deliver programmatic
advertising solutions that enhance efficiency for brands and
performance-oriented advertisers through quantitative algorithms.
They operate as an efficient platform that intelligently connects
high-quality traffic with advertiser budgets. With the expertise of
a world-class data science team, the Way.io Advertising System
boasts advanced quantitative trading algorithms, audience
retargeting recognition models, RTA systems, and DMP capabilities.
This allows them to engage in media buying across the global
advertising market and precisely target advertisements to audiences
worldwide. For more information, please visit Way.io
Forward Looking Statements
This press release and the post on our website linked above
contain historical information and forward-looking statements
within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and
results of operations of Perion. The words “will,” “believe,”
“expect,” “intend,” “plan,” “should,” “estimate” and similar
expressions are intended to identify forward-looking statements.
Such statements reflect the current views, assumptions and
expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
but not limited to, the current war between Israel and Hamas and
any worsening of the situation in Israel such as further
mobilizations, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, data
breaches, cyber-attacks and other similar incidents, unpredictable
sales cycles, competitive pressures, market acceptance of new
products, changes in applicable laws and regulations as well as
industry self-regulation, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2022 filed with the SEC on March 15, 2023. Perion does
not assume any obligation to update these forward-looking
statements.
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Perion Network Ltd. Dudi Musler, VP of Investor Relations +972
(54) 7876785 dudim@perion.com
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