75% YoY growth in Retail Media; 42% YoY growth
in CTV Advertising; 41% YoY growth in Digital Out of Home (DOOH)
Advertising on a proforma basis
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology
leader in connecting advertisers to consumers across all major
digital channels, today reported its financial results for the
second quarter ended June 30, 2024.
Tal Jacobson, Perion’s CEO, commented: “We are strategically
positioned to tackle an almost $700 billion* fundamental problem in
the digital advertising industry. Brand advertisers today struggle
with a highly complex omnichannel universe. The greatest challenge
they face is identifying, connecting, delivering, and measuring
compelling messages across multiple screens and platforms at the
right moments to maximize ROI for their budgets.”
“Perion’s technology empowers our customers to advertise
effectively across the omnichannel universe at scale. This quarter,
our technology has been extended to run on YouTube CTV, the
second-largest CTV platform in the US. Perion's ability to help
brands reach valuable audiences allowed us to add world-class
brands, including Walgreens, Ford, Burger King, and Direct Energy,
to our customer roster,” Jacobson added.
“The acquisition of Hivestack is already bearing fruit and
aligns well with our short and long-term strategy. This quarter,
the DOOH advertising technology, established through the
acquisition of Hivestack in December 2023, showed significant
growth of 41%.
“I’m pleased to announce that effective August 1, 2024, our
current CFO, Maoz Sigron, will be promoted to COO. I am extremely
excited about Maoz’s promotion and expanded role at Perion. As a
proven leader who has been pivotal to the company’s turnaround in
the past seven years, Maoz is well-positioned to manage all aspects
of operations and lead the strategic unification of our various
operations within Perion, ensuring the company is on the right path
to achieving sustainable growth.
“I am also pleased to share that our current SVP of Finance,
Elad Tzubery, will be promoted to CFO effective August 1, 2024.
Elad previously reported to Maoz and has enjoyed increasing
responsibilities within our finance department over the last six
years. His promotion reflects his deep understanding of our
financial strategies and his vital role in their execution.“
concluded Mr. Jacobson.
* Source: eMarketer 2024 Global digital advertising market
forecast of $677 billion, March 2024
Second Quarter 2024 Business Highlights
- Retail Media1 revenue increased 75% year-over-year to $17.6
million, representing 24% of Advertising Solutions2 revenue
compared to 10% last year.
- CTV revenue increased 42% year-over-year to $10.2 million,
representing 14% of Advertising Solutions2 revenue compared to 7%
last year.
- On a proforma basis, DOOH revenue increased 41% year-over-year
to $13.0 million, representing 18% of Advertising Solutions2
revenue compared to 9% last year.
- Open Web3 Video revenue decreased 66% year-over-year,
representing 18% of Advertising Solutions2 revenue, compared to 41%
last year.
- Search Advertising revenue decreased 57% year-over-year to
$34.3 million. Average Daily Searches decreased by 43%
year-over-year to 16.3 million and the average number of Search
Advertising publishers decreased by 40% year-over-year to 95.
1 Retail Media revenue includes all media
channels, such as CTV, DOOH, video, and others
2 Formerly referred to as Display
Advertising, includes all Perion’s digital advertising
solutions
3 Open Web video refers to standard
digital video ad units running on the open web (Websites), and does
not include CTV, digital video on social platforms and short-form
video
Second Quarter 2024 Financial Highlights1
In millions, except per share
data
Three months ended
Six months ended
June 30,
June 30,
2024
2023
%
2024
2023
%
Advertising Solutions Revenue
$
74.4
$
99.4
-25%
$
150.2
$
179.3
-16%
Search Advertising Revenue
$
34.3
$
79.1
-57%
$
116.4
$
144.4
-19%
Total Revenue
$
108.7
$
178.5
-39%
$
266.5
$
323.6
-18%
Contribution ex-TAC (Revenue
ex-TAC)
$
49.8
$
77.0
-35%
$
110.0
$
142.3
-23%
GAAP Net Income (Loss)
$
(6.2)
$
21.4
-129%
$
5.6
$
45.2
-88%
Non-GAAP Net Income
$
13.4
$
42.1
-68%
$
36.0
$
72.0
-50%
Adjusted EBITDA
$
7.7
$
41.2
-81%
$
28.0
$
72.5
-61%
Adjusted EBITDA to Contribution
ex-TAC
15%
54%
25%
51%
Net Cash from Operations
$
(20.5)
$
47.4
-143%
$
(13.6)
$
65.2
-121%
Adjusted Free Cash Flow
$
(11.4)
$
47.2
-124%
$
(4.9)
$
64.8
-108%
GAAP Diluted EPS
$
(0.13)
$
0.43
-130%
$
0.11
$
0.91
-88%
Non-GAAP Diluted EPS
$
0.26
$
0.84
-69%
$
0.71
$
1.45
-51%
Financial Outlook2
The company is reiterating its previously issued full-year 2024
guidance based on current expectations.
FY 2024 Guidance
- Revenue of $490 to $510 million
- Adjusted EBITDA3 of $48 to $52 million
- Adjusted EBITDA3 to contribution ex-TAC3 of 23% at the
midpoint
Share Repurchase program
As announced on April 8, 2024, Perion's Board of Directors has
approved the expansion of its previously authorized share
repurchase program from $50 million to up to $75 million. In the
second quarter of 2024, Perion repurchased 2 million shares in the
amount of approximately $20 million.
1 Contribution ex-TAC, non-GAAP Net
Income, Adjusted EBITDA, Adjusted EBITDA to Contribution ex-TAC,
Adjusted Free Cash Flow and non-GAAP Diluted EPS are non-GAAP
measures. See below reconciliation of GAAP to non-GAAP
measures.
2 We have not provided an outlook for GAAP
Income from operations or reconciliation of Adjusted EBITDA
guidance to GAAP Income from operations, the closest corresponding
GAAP measure, because we do not provide guidance for certain of the
reconciling items on a consistent basis due to the variability and
complexity of these items, including but not limited to the
measures and effects of our stock-based compensation expenses
directly impacted by unpredictable fluctuation in our share price
and amortization in connection with future acquisitions. Hence, we
are unable to quantify these amounts without unreasonable
efforts.
3 Contribution ex-TAC and Adjusted EBITDA
are non-GAAP measures.
Financial Comparison for the Second Quarter of 2024
Revenue: Revenue decreased by 39% to $108.7 million in
the second quarter of 2024 from $178.5 million in the second
quarter of 2023. Advertising Solutions revenue decreased 25%
year-over-year, accounting for 68% of total revenue, primarily due
to a 66% decrease in open web video revenue driven by weakness in
standard formats. The decrease was partially offset by a $13.0
million increase in DOOH revenue (41% year-over-year growth on a
proforma basis) and a 42% year-over-year increase in CTV revenue to
$10.2 million. Search Advertising revenue decreased by 57%
year-over-year, accounting for 32% of revenue, primarily due to 43%
decrease in Average Daily Searches and 40% decrease in the number
of publishers following the changes in advertising pricing
mechanisms implemented by Microsoft Bing and their decision to
exclude a number of publishers from the search distribution
marketplace, which is expected to be fully reflected in the third
quarter results and onwards.
Traffic Acquisition Costs and Media Buy (“TAC”): TAC
amounted to $58.9 million, or 54% of revenue, in the second quarter
of 2024, compared with $101.5 million, or 57% of revenue, in the
second quarter of 2023. The margin expansion was primarily due to a
favorable product mix, primarily due to the reduction in Search
Advertising revenue.
GAAP Net Income (Loss): GAAP net income decreased by 129%
to a loss of $6.2 million in the second quarter of 2024, compared
with net income of $21.4 million, in the second quarter of 2023.
GAAP net loss in the second quarter of 2024 includes $6.9 million
restructuring costs and $1.5 million change in fair value of
contingent consideration.
Non-GAAP Net Income: Non-GAAP net income decreased
by 68% to $13.4 million, or 12% of revenue in the second quarter of
2024, compared with $42.1 million, or 24% of revenue in the second
quarter of 2023. A reconciliation of GAAP to non-GAAP net income is
included in this press release.
Adjusted EBITDA: Adjusted EBITDA was $7.7 million, or 7%
of revenue (and 15% of Contribution ex-TAC) in the second quarter
of 2024, compared with $41.2 million or 23% of revenue (and 54% of
Contribution ex-TAC) in the second quarter of 2023. A
reconciliation of GAAP income from operations to Adjusted EBITDA is
included in this press release.
Cash Flow from Operations: Net cash used in operating
activities in the second quarter of 2024 was $20.5 million,
compared with net cash provided by operating activities of $47.4
million in the second quarter of 2023. Operating cash flow was
impacted by $17.6 million from Microsoft Bing collection that
shifted from June 2024 to July 1st, 2024, and a one-time contingent
consideration payment of $9.6 million related to Vidazoo’s
earnout.
Net cash: As of June 30, 2024, cash and cash equivalents,
short-term bank deposits and marketable securities amounted to
$407.1 million, compared with $472.7 million as of December 31,
2023.
Conference Call
Perion’s management will host a conference call to discuss the
results at 8:30 a.m. ET today:
- Registration link:
https://incommconferencing.zoom.us/webinar/register/WN_uv06LiiDSmio6bBBpvveig
- Toll Free: 1-877-407-0779
- Toll/International: 1-201-389-0914
A replay of the call and a transcript will be available within
approximately 24 hours of the live event on Perion’s website.
About Perion Network Ltd.
Perion connects advertisers with consumers through technology
across all major digital channels. Our cross-channel creative and
technological strategies enable brands to maintain a powerful
presence across the entire consumer journey, online and offline.
Perion is dedicated to building an advertiser-centric universe,
providing significant benefits to brands and publishers.
For more information, visit Perion's website at
www.perion.com.
Non-GAAP Measures
Non-GAAP financial measures consist of GAAP financial measures
adjusted to exclude certain items. This press release includes
certain non-GAAP measures, including Contribution ex-TAC, Adjusted
EBITDA, non-GAAP net income, non-GAAP diluted earnings per share
and Adjusted Free Cash Flow.
Contribution ex-TAC presents revenue reduced by traffic
acquisition costs and media buy, reflecting a portion of our
revenue that must be directly passed to publishers or advertisers
and presents our revenue excluding such items. We believe
Contribution ex-TAC is a useful measure in assessing the
performance of the Company because it facilitates a consistent
comparison against our core business without considering the impact
of traffic acquisition costs and media buy related to revenue
reported on a gross basis.
Adjusted Earnings Before Interest, Taxes, Depreciation and
Amortization ("Adjusted EBITDA") is defined as income from
operations excluding stock-based compensation expenses,
depreciation, amortization of acquired intangible assets, retention
and other acquisition-related expenses, restructuring costs and
gains and losses recognized with respect to changes in the fair
value of contingent consideration.
Adjusted Free Cash Flow is defined as net cash provided by (or
used in) operating activities less cash used for the purchase of
property and equipment, but excluding the purchase of property and
equipment related to our new corporate headquarter office and the
portion of the cash payment of contingent consideration in excess
of the acquisition date fair value, as we do not view either of
those expenses as reflective of our normal on-going expenses. It is
important to note that these expenses are in fact cash
expenditures.
Non-GAAP net income and non-GAAP diluted earnings per share are
defined as net income and net earnings per share excluding
stock-based compensation expenses, retention and other
acquisition-related expenses, restructuring costs, revaluation of
acquisition-related contingent consideration, amortization of
acquired intangible assets and the related taxes thereon,
non-recurring expenses, foreign exchange gains and losses
associated with ASC-842, as well as gains and losses recognized
with respect to changes in fair value of contingent
consideration.
The purpose of such adjustments is to give an indication of our
performance exclusive of non-cash charges and other items that are
considered by management to be outside of our core operating
results. These non-GAAP measures are among the primary factors
management uses in planning for and forecasting future periods.
Furthermore, the non-GAAP measures are regularly used internally to
understand, manage and evaluate our business and make operating
decisions, and we believe that they are useful to investors as a
consistent and comparable measure of the ongoing performance of our
business. However, our non-GAAP financial measures are not meant to
be considered in isolation or as a substitute for comparable GAAP
measures and should be read only in conjunction with our
consolidated financial statements prepared in accordance with GAAP.
Additionally, these non-GAAP financial measures may differ
materially from the non-GAAP financial measures used by other
companies. Due to the high variability and difficulty in making
accurate forecasts and projections of some of the information
excluded from these projected measures, together with some of the
excluded information not being ascertainable or accessible, we are
unable to quantify certain amounts that would be required for such
presentation without unreasonable effort. Consequently, no
reconciliation of the forward-looking non-GAAP financial measures
is included in this press release. A reconciliation between results
on a GAAP and non-GAAP basis is provided in the last table of this
press release.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should,”
“estimate” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, but not limited to, the current war between Israel and
Hamas and any worsening of the situation in Israel (such as further
mobilizations), the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, data
breaches, cyber-attacks and other similar incidents, unpredictable
sales cycles, competitive pressures, market acceptance of new
products, changes in applicable laws and regulations as well as
industry self-regulation, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2023 filed with the SEC on April 8, 2024. Perion does
not assume any obligation to update these forward-looking
statements.
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
CONSOLIDATED STATEMENTS OF
OPERATIONS
In thousands (except share and per
share data)
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
(Unaudited)
Revenue
Advertising Solutions
$
74,374
$
99,379
$
150,160
$
179,257
Search Advertising
34,317
79,091
116,351
144,363
Total Revenue
108,691
178,470
266,511
323,620
Costs and Expenses
Cost of revenue
11,299
9,589
22,784
17,148
Traffic acquisition costs and
media buy
58,933
101,482
156,552
181,357
Research and development
10,112
8,236
19,923
16,589
Selling and marketing
18,044
13,857
34,134
28,812
General and administrative
10,003
7,413
19,755
13,956
Change in fair value of
contingent consideration
1,541
14,602
1,541
14,602
Depreciation and amortization
4,773
3,405
9,331
6,766
Restructuring costs
6,895
-
6,895
-
Total Costs and
Expenses
121,600
158,584
270,915
279,230
Income (loss) from
Operations
(12,909)
19,886
(4,404)
44,390
Financial income, net
5,703
5,158
11,189
8,586
Income (loss) before Taxes on
income
(7,206)
25,044
6,785
52,976
Taxes on income (tax benefit)
(997)
3,638
1,226
7,785
Net Income (loss)
$
(6,209)
$
21,406
$
5,559
$
45,191
Net Earnings (loss) per
Share
Basic
$
(0.13)
$
0.46
$
0.12
$
0.97
Diluted
$
(0.13)
$
0.43
$
0.11
$
0.91
Weighted average number of
shares
Basic
48,733,540
46,961,028
48,268,786
46,673,439
Diluted
48,733,540
49,637,258
49,364,755
49,551,061
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE
SHEETS
In thousands
June 30,
December 31,
2024
2023
(Unaudited)
(Audited)
ASSETS
Current Assets
Cash and cash equivalents
$
145,985
$
187,609
Restricted cash
1,114
1,339
Short-term bank deposits
184,738
207,450
Marketable securities
76,331
77,616
Accounts receivable, net
147,864
231,539
Prepaid expenses and other
current assets
24,418
21,033
Total Current Assets
580,450
726,586
Long-Term Assets
Property and equipment, net
4,406
3,179
Operating lease right-of-use
assets
22,968
6,609
Goodwill and intangible assets,
net
322,911
336,627
Deferred taxes
5,984
4,180
Other assets
390
85
Total Long-Term Assets
356,659
350,680
Total Assets
$
937,109
$
1,077,266
LIABILITIES AND SHAREHOLDERS'
EQUITY
Current Liabilities
Accounts payable
$
115,565
$
217,181
Accrued expenses and other
liabilities
27,043
42,636
Short-term operating lease
liability
4,617
4,198
Deferred revenue
2,543
2,297
Short-term payment obligation
related to acquisitions
27,403
73,716
Total Current
Liabilities
177,171
340,028
Long-Term Liabilities
Long-term operating lease
liability
19,504
3,448
Other long-term liabilities
14,427
15,643
Total Long-Term
Liabilities
33,931
19,091
Total Liabilities
211,102
359,119
Shareholders' equity
Ordinary shares
423
413
Additional paid-in capital
553,553
530,620
Treasury shares at cost
(21,054)
(1,002)
Accumulated other comprehensive
loss
(673)
(83)
Retained earnings
193,758
188,199
Total Shareholders'
Equity
726,007
718,147
Total Liabilities and
Shareholders' Equity
$
937,109
$
1,077,266
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF
CASH FLOWS
In thousands
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
(Unaudited)
(Unaudited)
Cash
flows from operating activities
Net Income (loss)
$
(6,209)
$
21,406
$
5,559
$
45,191
Adjustments required to reconcile
net income to net cash provided by operating activities:
Depreciation and amortization
4,773
3,405
9,331
6,766
Stock-based compensation
expense
5,686
3,100
11,105
6,502
Foreign currency translation
7
(11)
29
(13)
Accrued interest, net
1,043
2,150
2,781
(2,031)
Deferred taxes, net
(1,403)
(554)
(1,835)
(476)
Accrued severance pay, net
(246)
(1,873)
(404)
(275)
Restructuring costs
6,895
-
6,895
-
Gain from sale of property and
equipment
-
(5)
(8)
(17)
Net changes in operating assets
and liabilities
(31,080)
19,754
(47,091)
9,504
Net cash provided by (used in)
operating activities
$
(20,534)
$
47,372
$
(13,638)
$
65,151
Cash
flows from investing activities
Purchases of property and
equipment, net of sales
(692)
(217)
(1,131)
(351)
Investment in marketable
securities, net of sales
3,644
(20,789)
1,709
(72,195)
Short-term deposits, net
40,401
26,000
22,712
28,100
Net cash provided by (used in)
investing activities
$
43,353
$
4,994
$
23,290
$
(44,446)
Cash
flows from financing activities
Proceeds from exercise of
stock-based compensation
107
125
366
2,188
Payments of contingent
consideration
(31,702)
-
(31,702)
(13,256)
Purchase of treasury stock
(20,052)
-
(20,052)
-
Net cash provided by (used in)
financing activities
$
(51,647)
$
125
$
(51,388)
$
(11,068)
Effect of exchange rate changes
on cash and cash equivalents and restricted cash
(35)
8
(113)
85
Net increase (decrease) in
cash and cash equivalents and restricted cash
(28,863)
52,499
(41,849)
9,722
Cash and cash equivalents and
restricted cash at beginning of period
175,962
134,744
188,948
177,521
Cash and cash equivalents and
restricted cash at end of period
$
147,099
$
187,243
$
147,099
$
187,243
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
RECONCILIATION OF GAAP TO NON-GAAP
RESULTS
In thousands (except share and per
share data)
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
Revenue
$
108,691
$
178,470
$
266,511
$
323,620
Traffic acquisition costs and
media buy
58,933
101,482
156,552
181,357
Contribution ex-TAC
$
49,758
$
76,988
$
109,959
$
142,263
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
GAAP Income (loss) from
Operations
$
(12,909)
$
19,886
$
(4,404)
$
44,390
Stock-based compensation
expenses
5,686
3,100
11,105
6,502
Retention and other acquisition
related expenses
1,713
250
3,509
257
Change in fair value of
contingent consideration
1,541
14,602
1,541
14,602
Amortization of acquired
intangible assets
4,259
2,992
8,345
5,955
Restructuring costs
6,895
-
6,895
-
Depreciation
514
413
986
811
Adjusted EBITDA
$
7,699
$
41,243
$
27,977
$
72,517
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
RECONCILIATION OF GAAP TO NON-GAAP
RESULTS
In thousands (except share and per
share data)
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
GAAP Net Income (loss)
$
(6,209)
$
21,406
$
5,559
$
45,191
Stock-based compensation
expenses
5,686
3,100
11,105
6,502
Amortization of acquired
intangible assets
4,259
2,992
8,345
5,955
Retention and other acquisition
related expenses
1,713
250
3,509
257
Change in fair value of
contingent consideration
1,541
14,602
1,541
14,602
Restructuring costs
6,895
-
6,895
-
Foreign exchange losses (gains)
associated with ASC-842
(155)
(81)
(165)
(198)
Revaluation of acquisition
related contingent consideration
-
147
-
292
Taxes on the above items
(303)
(289)
(801)
(574)
Non-GAAP Net Income
$
13,427
$
42,127
$
35,988
$
72,027
Non-GAAP diluted earnings per
share
$
0.26
$
0.84
$
0.71
$
1.45
Shares used in computing
non-GAAP diluted earnings per share
51,215,652
49,922,156
50,876,487
49,832,074
PERION NETWORK LTD. AND ITS
SUBSIDIARIES
RECONCILIATION OF GAAP TO NON-GAAP
RESULTS
In thousands (except share and per
share data)
Three months ended
Six months ended
June 30,
June 30,
2024
2023
2024
2023
(Unaudited)
(Unaudited)
Net cash provided by (used in)
operating activities
$
(20,534)
$
47,372
$
(13,638)
$
65,151
Purchases of property and
equipment, net of sales
(692)
(217)
(1,131)
(351)
Purchase of property and
equipment related to our new corporate headquarter office
181
-
181
-
Portion of the cash payment of
contingent consideration in excess of the acquisition date fair
value
9,642
-
9,642
-
Adjusted Free Cash
Flow
$
(11,403)
$
47,155
$
(4,946)
$
64,800
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240731089096/en/
Perion Network Ltd. Dudi Musler, VP of Investor Relations +972
(54) 7876785 dudim@perion.com
Grafico Azioni Perion Network (NASDAQ:PERI)
Storico
Da Ott 2024 a Nov 2024
Grafico Azioni Perion Network (NASDAQ:PERI)
Storico
Da Nov 2023 a Nov 2024