LiveArea Names New SVP of Global Experience and Innovation
26 Ottobre 2020 - 1:30PM
LiveArea, a global customer experience, and commerce agency and a
business unit of PFSweb (NASDAQ: PFSW), today announced the
appointment of Barry Fiske as its Senior Vice President
of Global Experience and Innovation.
Fiske brings an accomplished career in design
and customer experience transformation to
LiveArea. Previously, he served as Group Vice President at
Publicis Sapient where he spent more than 10
years. He has a long track record of driving new
business growth and piloting innovation for leading brands,
combining the power of technology and design. In addition to
Publicis Sapient, he has held leadership positions
in top agencies, including DDB Los Angeles
and TBWA/Chiat/Day.
“Our clients are asking us for more than commerce design —
there’s increased demand for expertise in product innovation,
service design, performance marketing, and overall customer
experience design,” said Jim Butler, Executive Vice President and
General Manager, LiveArea. “Barry brings this leadership to
LiveArea, along with incredible talent and a strategic vision that
will help us elevate our award-winning design services as we help
clients adapt to today’s ‘new normal’ through new product design
and creative customer experiences – in-store, online, everywhere
commerce exists.”
Fiske sits on the Board of Directors for the Massachusetts
Innovation and Technology Exchange (MITX), a 7,500+ member
professional organization that provides education and collaboration
opportunities for companies leveraging technology to shape the
future. He co-hosts the top-rated podcast, “What Bubbles Up,”
having conversations exploring the alchemy of brilliant ideas.
Bringing together top
talent
LiveArea has added several senior-level executives over the past
year and a half, including Senior Vice President of Growth Steven
Coy, who leads LiveArea’s global sales and client services teams.
Butler, who joined LiveArea in June of last year, said the company
has added executives across strategy, marketing, technology, and
areas of the agency critical to helping brands “innovate quickly as
they transition to new business models and capabilities.”
Moreover, it is growing its global footprint. Recently, the
agency announced its expansion into Europe’s Benelux (Belgium,
Netherlands, and Luxembourg) and DACH (Germany, Austria, and
Switzerland) regions where LiveArea will build upon existing client
relationships and technology partnerships to grow its European
presence. In fact, Butler said the agency continues to add new
talent at all levels across each global location in response to
growth and increased demand for its services.
“We’ve assembled a top team of industry leaders to bolster
innovation and deliver the critical thinking clients require as
they look to transform their businesses,” explained Butler. “Each
person brings unique talent, relationships, and expertise to
LiveArea, driving our global business forward and working together
holistically to ensure we deliver maximum value for our
clients.”
About LiveArea
LiveArea is a full-service, award-winning global customer
experience and commerce agency. We bring together a broad portfolio
of services for end-to-end solutions – from data-driven marketing
and omnichannel experience design through technology selection and
platform implementation, and orchestrated services, the next
evolution of managed services. Clients cover a variety of
verticals, including health and beauty; fashion and apparel;
luxury; consumer packaged goods, retail; automotive; and business
to business. For more information, visit www.LiveAreaCX.com
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel experience
design through technology selection, platform implementation and
orchestrated services, and PFS for order fulfillment, contact
center, payment processing/fraud management, and order management
services – they provide solutions to a broad range of Fortune 500®
companies and household brand names such as Procter & Gamble,
L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the
United States Mint, and many more. PFSweb enables these brands to
provide a more convenient and brand-centric online shopping
experience through both traditional and online business channels.
The company is headquartered in Allen, TX with additional locations
around the globe. For more information, visit www.pfsweb.com.
Investor Relations
Sean Mansouri, CFAGateway Investor
Relations1-949-574-3860PFSW@gatewayir.com
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