LiveArea Teams with Product Search and Discovery Leader Syte to Deliver AI-powered Visual Search
10 Agosto 2021 - 2:30PM
LiveArea, a global customer experience and commerce agency, and a
business unit of PFSweb, Inc. (NASDAQ: PFSW), announced it has
formed a strategic partnership with Syte, pioneer of the leading
visual-AI-powered Product Discovery Platform for eCommerce.
In teaming up with Syte, LiveArea adds an award-winning product
discovery solution to its customer experience portfolio. The
partnership supports LiveArea core services, including NXT
Intelligence™, Product Innovation, Connected Commerce, Service
Design, Performance Marketing, and Orchestrated Services. According
to Syte research, the solution can increase online conversion rates
by an average of 177%.
An innovator in visual product search and discovery, Syte brings
together a unified platform that enables brands and retailers to
automatically create personalized journeys and introduce each
unique shopper to the products they're most likely to buy.
Syte highlights:
- Visual Discovery: A set of tools, including
image search and product recommendations, that use visual AI to
help shoppers easily find items similar to any product they like
within a brand's website.
- Hyper-Personalization: A set of
personalization solutions that combine real-time behavior with
visual data to recommend the most relevant products for any given
shopper.
- Searchandising:
Product tagging and eCommerce site search solutions that use visual
AI to enrich product data and provide smart, accurate search
results.
“Our partner ecosystem includes many innovators reinventing
customer experiences in new and ingenious ways at a time when
experience is everything,” said Peter Giersch, Senior Vice
President of Global Alliances at LiveArea. “Teaming with Syte gives
us access to best-in-class technology that empowers clients to
control and optimize their entire on-site experience while making
product discovery more engaging.”
Visual AI
In developing its platform, Syte applied machine learning and
deep neural networks expertise to build visual AI algorithms that
can identify the most minute product attributes in any image,
paving the way for revolutionary advances in product tagging,
recommendations, search, and more.
"We’re thrilled to bring our game-changing technology to more
brands and retailers around the world through our partnership with
LiveArea, widely respected for its Connected Commerce services,"
said Ofer Fryman, Syte CEO and co-founder. “Today's shoppers expect
every experience to be tailored to their unique needs, and that’s
exactly what we enable throughout the product discovery
journey.”
Editor’s Note: LiveArea and Syte executives
participated in a panel discussion, “Recalibrating the Customer
Experience with Innovation,” at The Drum Network’s Creative
Transformation Festival. Watch here.
About LiveArea
LiveArea is an award-winning global customer experience and
commerce agency. We bring the full potential of digital
business to life, helping brands create meaningful and lasting
customer connections. Fusing creativity, strategy, and technology,
our services include NXT IntelligenceTM, product innovation,
connected commerce, service design, performance marketing, and
orchestrated services. We bring together world-class commerce
technology, building and launching innovative products and services
powered by data-driven insights to elevate customer relationships –
online and in-store. We deliver B2B, B2C, and D2C solutions to
clients in health and beauty, fashion and apparel, luxury, consumer
packaged goods, retail stores, healthcare, and automotive.
For more information,
visit www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel
experience design through technology selection, platform
implementation and orchestrated services, and PFS
for order fulfillment, contact center, payment processing/fraud
management, and order management services – they provide solutions
to a broad range of Fortune 500® companies and household brand
names such as Procter & Gamble, L’Oréal USA, Champion, Pandora,
Ralph Lauren, Shiseido Americas, the United States Mint, and many
more. PFSweb enables these brands to provide a more convenient and
brand-centric online shopping experience through both traditional
and online business channels. The company is headquartered in
Allen, TX with additional locations around the globe. For more
information, visit www.pfsweb.com.
About Syte:
Syte is the world’s first Product Discovery Platform for retail.
The platform uses visual AI to create intuitive search and
discovery experiences for all types of shoppers.
Syte’s solutions include visual and text search, automated
product tagging, personalized recommendation carousels, and more.
They use unique data generated by visual AI to help shoppers find
the most relevant products.
Brands and retailers like Farfetch, PrettyLittleThing, Coleman
Furniture, SHEIN, and Baycrew’s, partner with Syte to drive
eCommerce revenue and build long-term customer loyalty.
To learn more about Syte's solutions, products, technology,
patents, and trademarks, visit www.syte.ai.
Investor RelationsCody Slach and Jackie
KeshnerGateway Investor
Relations1-949-574-3860PFSW@gatewayir.com
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