Today, CarParts.com proudly debuts its first major campaign
in over two decades.
TORRANCE, Calif., June 27,
2024 /PRNewswire/ -- CarParts.com, Inc.
(NASDAQ: PRTS) ("CarParts.com"), a leading online
provider of automotive parts and accessories, is excited to
announce the launch of its first comprehensive brand marketing
campaign in the company's 25+ year history. "Now That's
My Speed" will run across digital
and social platforms this summer to enhance brand recognition,
drive business growth, and establish a competitive advantage in the
growing auto parts aftermarket industry.
Campaign Insights and Development
CarParts.com has crafted this campaign to address car owners'
critical needs. In a recent brand study conducted on the Attest
survey platform, 69% of people surveyed1 ranked price as
the key factor when buying auto parts and over 70% ranked quality
of parts as extremely important when selecting an auto parts
retailer.
"Our customers have always been at the center of our business,"
said David Meniane, Chief Executive Officer of CarParts.com. "This
campaign was developed using extensive testing to ensure our
message resonates deeply with our audience while also reflecting
our continued commitment to providing high-quality, affordable auto
parts."
The Attest brand survey also found that over 55% of people
own vehicles that are between 3 to 9 years old and prefer doing car
repairs themselves to save money.
Campaign Execution
"Now That's My Speed,"
developed in partnership with creative agency Real Moxy, aims to
address the needs of its diverse audience by launching a campaign
inspired by well-known American films and their iconic cars. The
videos blend humor and nostalgia and feature characters who find
themselves in precarious situations and need help replacing a car
part immediately. Luckily for them, and all online auto parts
shoppers, finding the right part at the right price is easy using
the vehicle selector on the CarParts.com app, available in the
App Store and Google Play.
The "Now That's My Speed"
campaign is built on the company's value proposition of offering
"Over 1 Million Quality Parts at Your Fingertips," and its
new tagline "Quality Parts. Priced Right," reinforcing the
company's goal to alleviate the hassle and stress associated with
automotive maintenance and repair. The vehicle selector, featured
prominently in the campaign, enables drivers to find the parts they
need from the company's vast inventory of over 1 million parts,
including collision, mechanical, accessories, upgrades, and
more.
"This campaign is a pivotal step for CarParts.com, highlighting
our extensive selection and competitive pricing, ensuring every
driver has access to top-quality parts and an exceptional shopping
experience," said Meniane. "Our ongoing investment in marketing and
brand recognition is essential for our growth, and this effort
underscores our commitment to making CarParts.com a trusted and
recognizable brand."
For more information about the campaign, visit
carparts.com/nowthatsmyspeed.
About CarParts.com
CarParts.com, Inc. is a technology-driven eCommerce company
offering over 1 million high-quality automotive parts and
accessories. Operating for over 25 years, CarParts.com has
established itself as a premier destination for drivers seeking
repair and maintenance solutions. Our commitment lies in placing
the customer at the forefront of our operations, evident in our
easy-to-use, mobile-friendly website and app. With a commitment to
affordability and customer satisfaction, CarParts.com simplifies
the automotive repair process, aiming to eliminate the uncertainty
and stress often associated with vehicle maintenance.
Backed by a robust company-operated fulfillment network,
we ensure swift delivery of top-quality parts from leading brands
to customers across the nation.
At CarParts.com, our global team is united by a shared mission:
Empowering Drivers Along Their Journey.
CarParts.com is headquartered in Torrance, California.
Media Relations:
Tina Mirfarsi
tina@carparts.com
1 N=1000
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SOURCE CarParts.com, Inc.