Pixelworks' In-depth Picture Quality
Enhancement and Mobile Game Tuning Unlock the Astonishing
Performance of Redmi K60 Ultra
SHANGHAI, Aug. 14,
2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW),
a leading provider of innovative visual processing solutions, today
announced the newly launched Redmi K60 Ultra smartphone
incorporates the Pixelworks X7 visual processor. The result of deep
and extensive collaboration, the smartphone is uniquely equipped to
deliver excellent display quality for consumers as they play games
and watch videos. This collaboration also included an in-depth,
joint tuning of gaming experiences, which further solidifies the
performance of the Redmi K60 Ultra smartphone by integrating
advantages of Pixelworks' X7 visual processor and Redmi's Furious
Engine 2.0. Together, the smooth coordination between hardware and
software solutions contributes to the standout performance of the
Redmi K60 Ultra, which provides consumers with 144fps ultra-high
frame rate gaming experiences on numerous game titles.
The Redmi K60 Ultra smartphone is built on MediaTek's latest
Dimensity 9200+ flagship mobile platform, comprising
comprehensively upgraded CPU and GPU cores, compared to the
previous generation. The smartphone sports a 1.5K narrow-frame straight screen, supporting
144Hz ultra-high refresh rate and high-frequency PWM dimming for
eye-protection. In order to take advantage of the full capabilities
of the display hardware, Redmi chose to utilize Pixelworks' X7
visual processor. This first-ever incorporation of Pixelworks
technology in a Redmi smartphone contribute to realizing multiple
dramatic enhancements in the display quality of mobile games and
videos.
In terms of visual optimization for gaming, the Redmi K60 Ultra
integrates key technologies from Pixelworks X7 visual processor,
including ultra-low latency MotionEngine® (MEMC) technology, low
power super-resolution and always-on HDR. The MEMC technology
boosts the original frame rate for over 100 game titles, up to
144fps, bringing ultra-smooth motion pictures and comfortable
visual experience to a higher level; Low Power Super-Resolution
upgrades the original resolution of game content to 1.5K, enriching details to better preserve the
original artistic intent of games; Always-On HDR improves the color
saturation and contrast for game display, making the viewing
experience more realistic and immersive. Additionally,
dedicated settings for the visual optimization of specific games,
including Glory of the King, Game for Peace and Genshin
Impact, have been implemented on the Redmi K60 Ultra to
deliver unique improvements in picture quality together with
optimal management of power consumption.
With respect to video display optimization, the Pixelworks X7
visual processor leverages industry leading MotionEngine®(MEMC)
technology to empower the smartphone's display of higher frame rate
videos that are pleasing to consumers' eyes. More
specifically, the MEMC technology adopts a dual-MIPI architecture
with parallel processing to process real-time video content and
text in separate channels, which ensures smooth transition between
frames with reduced jitter, screen tearing and blurring of
displayed content. The smartphone also adopts always-on HDR
technology that uses real-time SDR-to-HDR conversion to bring
stronger contrast, more vivid and stereoscopic feelings to video
content. The above features can be enabled simultaneously on the
Redmi K60 Ultra smartphone, and they have also been adapted to a
number of mainstream video apps, including Tencent Video, iQIYI, YOUKU, Bilibili and
Xigua Video.
"We are very pleased to cooperate with Pixelworks on the Redmi
K60 Ultra smartphone." said Zeng Xuezhong, SVP & President of
Smartphone Department at Xiaomi. "Last year, the Redmi K60
smartphone presented consumers with powerful performance brought by
its self-developed Furious Engine 1.0, which adopted the three
no drops principle including no drop in picture quality, frame
rate, and brightness. This year, we work with Pixelworks to
complement each other, together elevating the furious performance
of Redmi K60 Ultra to a new height. The Redmi K60 Ultra smartphone
has not only given full play of the display attributes of the
smartphone screen by boosting frame rate, resolution and other
picture quality dimensions of game and video content for better
visual effects, but also successfully brought 144Hz gaming
experiences onto over 100 game titles. Besides, as the first IRX
certified flagship to launch soon, the Redmi K60 Ultra smartphone
also provides tailored visual optimization for the top games among
the 100 titles to better convey the artistic intent of the game
content. In addition, we have also touched the pain points of video
viewing experiences on smartphones by developing dedicated visual
display solutions for the Redmi K60 Ultra smartphone. We do hope
that the consumers would enjoy this sincere piece of work."
"We are honored to work with the Xiaomi team on the Redmi K60
Ultra smartphone." said Ting Xiong, President of Pixelworks China.
"Xiaomi and Pixelworks have enjoyed an extended and in-depth
collaboration on the branding ideas and technologies on the Redmi
K60 Ultra smartphone. The incorporation of Pixelworks' X7 visual
processor not only improves the gaming and video experience, as
additional specific optimizations of function adjustments and game
tunning services contribute to further enhancement of the
smartphone's visual display. Redmi's ultimate pursuit of striking a
balance between picture quality and performance represents the
shared philosophy of Pixelworks' IRX gaming experience brand. We
hope that both parties will continue to work together, making the
Redmi K60 Ultra's performance the new benchmark of mobile
gaming."
About Xiaomi
Xiaomi Corporation was founded in April
2010 and listed on the Main Board of the Hong Kong Stock
Exchange on July 9, 2018 (1810.HK).
Xiaomi is a consumer electronics and smart manufacturing company
with smartphones and smart hardware connected by an IoT platform at
its core.
Embracing our vision of "Make friends with users and be the
coolest company in the users' hearts", Xiaomi continuously pursues
innovations, high-quality user experience and operational
efficiency. The company relentlessly builds amazing products with
honest prices to let everyone in the world enjoy a better life
through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In
March 2023, MAU of MIUI reached
approximately 595 million globally. The company has also
established the world's leading consumer AIoT (AI+IoT) platform,
reached 618 million smart devices connected to its platform
(excluding smartphones, laptops and tablets) as of March 31, 2023. Xiaomi products are present in
more than 100 countries and regions around the world. In
August 2023, Xiaomi was included in
the Fortune Global 500 list for the fifth year in a row, ranking
360th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China
Enterprises Index, Hang Seng TECH Index and Hang Seng China 50
Index.
About Pixelworks
Pixelworks provides industry-leading content creation, video
delivery and display processing solutions and technology that
enable highly authentic viewing experiences with superior visual
quality, across all screens – from cinema to smartphone and beyond.
The Company has more than 20 years of history delivering image
processing innovation to leading providers of consumer electronics,
professional displays and video streaming services.
For more information, please visit the company's web site at
www.pixelworks.com.
Note: Pixelworks, MotionEngine and the Pixelworks logo are
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
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SOURCE Pixelworks, Inc.